What is takes to become a good coach

We weren't born in shape, coaching people how to improve their lives. It was a process that brought us here and keeps us going. Find out how we got started. Maybe you'll figure out if coaching is right for you.

3:30 How long has Coach Bronson been training and teaching people
6:32 How we fall into leadership roles by accident
10:00 Athletes don't make great coaches
11:57 The difference between a trainer and a coach
15:20 Coach Nat's background
21:38 The compulsion to share our story
27:55 In-person is different than virtual
31:12 Facing negativity
37:45 Coach Bronson's self-education
40:42 How Coach Nat got started
44:30 The most impactful certifications we've done
53:28 The information is less important than the application of it
59:04 Which one is better Primal Health Coach or Nutritional therapy Practitioner?
1:03:50 The job market for coaching is growing
1:05:30 Book recommendations for potential coaches

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Transcript

Coach Nat: 0:14

Welcome to the Less Glove morphist Podcast.

Coach Bronson: 0:17

With me, Coach Bronson and me, Coach Nat, where we peel back the curtains and reveal the truth behind Hot Topics in health and fitness.

Coach Nat: 0:24

This is Keto fit life unfiltered.

Coach Bronson: 0:29

Hello and welcome to another episode of Les Glovemore Fist with Coach Bronson and Coach Matt. And today we are going to be talking about our journey as coaches, the coach's journey, how we got started, why we're doing it, and for anyone that's interested in becoming a coach, some things that you can use to make sure you're doing what you need to do on your journey to be the best coach and all that good stuff.

Coach Nat: 0:54

The certifications you can look into resources, experience, how we got to where we are and what we would recommend for you. Just getting started today.

Coach Bronson: 1:05

Yeah. And as we're saying this intro, I'm thinking about we could do a whole episode just on the mindset of coaching.

Coach Nat: 1:13

Oh, boy.

Coach Bronson: 1:14

Because that's a whole we're going to.

Coach Nat: 1:16

Try and keep we'll touch on that today.

Coach Bronson: 1:18

We'll touch on it a little bit, but I think let's try to keep it more practical, tactical.

Coach Nat: 1:23

Excuse me, have we met?

Coach Bronson: 1:28

And answer some questions and give some people some things that they can actually do. Because I do think that we could do a whole episode on the mindset of coach and what it takes to.

Coach Nat: 1:40

Be the journey, the process.

Coach Bronson: 1:41

Well, just the mentality of what it takes, like, who should be a coach. Where does your mind need to be to be a good coach, what makes a good coach, how being a coach is different than being a friend, is different than just answering questions. There's a lot of stuff.

Coach Nat: 2:02

Well, we have on our topic list exactly that how to be a good coach.

Coach Bronson: 2:08

Right. Because we also want to talk about how to be a good client and.

Coach Nat: 2:11

How to select a good coach, how to find the right coach for you.

Coach Bronson: 2:14

And how to find a good client.

Coach Nat: 2:16

Yes.

Coach Bronson: 2:16

Because that's part of the process, too. So there might be a couple of different episodes that we do about this whole coaching thing. Mine is a way closer than yours, isn't it? That's why anyways, we're fine. Okay. So we are live, as always, our podcast, if you didn't know, we're doing these live on Instagram as well. So we will be taking questions. If anyone has any questions live, please ask. We will take them down. We're trying to keep the topics to things specifically focused on what we're talking about today. So if you have any questions about nutrition, fitness, whatever else, go ahead and ask them. We'll take them down. Maybe respond at another date. If you have coaching questions, though, please ask away. So how do we start this? We want to start this with how we got started in coaching.

Coach Nat: 3:06

Sure. Yeah.

Coach Bronson: 3:07

Okay. Because mine started with fitness coaching. What did you start with?

Coach Nat: 3:12

Oh, boy. Mine probably actually started even before health and fitness.

Coach Bronson: 3:17

Okay, you know what? Mine did too. We're going to go back. We're going to go far back. Okay.

Coach Nat: 3:24

I didn't even reflect to think of what I would say.

Coach Bronson: 3:26

As soon as you said that, it was like, oh my God, I forgot about a whole another part of my life.

Coach Nat: 3:31

Okay, well, what came to mind when I just said that I want them.

Coach Bronson: 3:34

Down from a health and fitness perspective? It started in my late 30s, early 40s, when I got into CrossFit. Previous to that, I was an instructor. I was a coach, a trainer in the army.

Coach Nat: 3:48

Okay.

Coach Bronson: 3:48

So I was the course manager for several different courses in the Delaware National Guard. We did emergency management. We did army combatives, which is like mixed martial arts in the military. And I was instructor.

Coach Nat: 4:03

I was so impressed by that. When he told me that he did that in the military, I was like, that is hot.

Coach Bronson: 4:11

That's part of it. So I had experience and I've been exposed to what it's like to teach people and to see them change and to see them grow and develop and things like that. Before that, in my previous life, in It, I was a technological technical instructor. So I would teach people how to use technology, teach people how to implement and utilize things and build systems and things like that. So not even thinking about it. There have been aspects of my life for the past 20 plus years where I've been in that teacher mentor kind of coaching role. So it kind of duh makes sense now that that's what I'm doing because it's super fun. I love it.

Coach Nat: 4:51

And that goes into the what you said a second ago about, well, who would make a good coach. How do you know that this is something that you could be good at? And I do think that there is some inherent can you learn the skills to be a good coach? Absolutely. You can hone those with anything. I would say you can hone the skills to be good at anything. So that the concept that you have to be born this way or born with a particular skill set or talent in certain things is going to play in more than others, like sports or the art. If you're either born with an incredible gift that you can then hone to become the master at that craft or not in certain areas. Coaching is an area where you absolutely can hone the skills to be great at it. But some people are naturally born with this really purpose. I believe that both of us landed here because this purpose was put on our hearts. It was something that we are doing what we were meant to do.

Coach Bronson: 5:55

Yeah, absolutely.

Coach Nat: 5:56

And we have a lot of moments of clarity around that where the light bulb goes on. It's like I'm doing exactly what I was meant to do on this earth. So I say that because for me, I've always been a classic overachiever. And yeah, I was everything from elementary school, straight A student, like, never miss a day of school, a perfect attendance record, like all of that through high school, getting into leadership positions, right?

Coach Bronson: 6:27

Yeah, that's a whole another thing.

Coach Nat: 6:28

Yeah.

Coach Bronson: 6:30

So we're very similar to nothing. Like if you put us in a room with 100 people and something happens and they're like, hey, we need someone to do whatever, inevitably it will be us that are just like, okay, we're in charge now. How the hell does that happen?

Coach Nat: 6:48

Is the guy what the hell? You all know people like, this bronson is the guy who will run into the fire when everybody else is running away. Like, whatever the emergency situation is, this guy's running toward it. How can I help? How can I fix this? How can I save people, whatever it might be, right? That's really kind of your thing with me. I was always the somebody else saw that in me and gave me the opportunity. And then people just naturally started following me or naturally started asking me questions or lean toward me to become the leader. I wasn't naturally just going to jump out there and do it, but found myself over and over in those situations. And I am a performer. I do love the limelight part of it. So that part was also attractive to me. So in high school, I started dancing. I didn't dance when I was like two years old in the tutu in the Little Baby Dance studio. But in middle school, I would say I got really interested in the art and dance in particular. And then I got into in high school. So I became the captain of the color guard. I was leading there lots of clubs in high school. It was like officer positions and then even more in college. It was just like all the things in college, but particularly I started in the beginner level dance as a freshman in high school, and then by my senior year in high school, I was the aide. I was an advanced class and I was the aide for the beginner level classes. And then I went to school for dance. And so it was always this ending up in a leadership role. Right. So that was through high school to.

Coach Bronson: 8:36

Mentor default to mentor status.

Coach Nat: 8:38

And even when I took positions, entry level positions in the restaurant, I'd become a trainer after the first month. Right. Or Disney. I went and worked for Disney for a year after college. And that was just an internship, supposed to be a one year internship for me. I ended up being a trainer by the end of it and training the new employee.

Coach Bronson: 9:00

Yeah. And I think the key to that when you're thinking about what makes a good coach and why we kind of naturally fall into that. It's not because we're better than anybody. It's not because we're smarter than anybody. I think looking at it, it's really about how well can we transfer information in a way that people can understand?

Coach Nat: 9:21

Yes.

Coach Bronson: 9:21

Can we connect with people and help them connect to the data, to the information, so that they can actually do something with the information? I think we're both very good at helping people connect with what they're trying to do and then actually do something with it.

Coach Nat: 9:35

I don't know if we were talking about this recently or if I saw this somewhere, but there is a difference between an athlete and a coach 100%. Just because you might be an elite athlete in your sport does not mean you would make a good coach.

Coach Bronson: 9:52

In fact, most athletes are crappy as coaches. So just for your own benefit, if you are watching this and you have been looking for a coach, I highly recommend you save yourself some time. Unless somebody is a high performing athlete and you know that they have some training, some experience, and they have people they've coached who are happy with the product that they've been given, avoid athletes.

Coach Nat: 10:24

As coaches, and this can go for a lot of influencers.

Coach Bronson: 10:29

Most influencers, most athletes. Just because someone looks good, just because someone is super strong, they had a coach that put them through a training program. They didn't come up with that training program themselves. Okay, so find that person's, coach and hire them, but don't get the athlete. The athletes make horrible coaches.

Coach Nat: 10:48

Excuse me, I'm an athlete.

Coach Bronson: 10:52

You had the experience of coaching and doing this kind of stuff before you became an athlete.

Coach Nat: 10:56

That's true, actually. That is very true, actually. That's a really good point too. That's another thing I was thinking about the other day, is don't look at me and think that this is like I didn't come out of the womb as an athlete. A lot of the time I get into the chat in Facebook groups and I'll say something about protein or say something about muscle building, and then somebody will say, yeah, but you're different. But I couldn't do that because you're this pro athlete. Yeah, I worked to become a pro athlete. Before I was a pro athlete, I was an amateur athlete. And before I was an amateur athlete, I wasn't an athlete at all. And you're right, I have been professionally coaching longer than I've been an athlete. That's such a powerful 100%.

Coach Bronson: 11:45

The coaching has always come first for me. Yeah, it's just how it is. Let's just do this real quick. Oh, yeah, marty made a comment, said, I had a trainer a few years back, told me I didn't need to know anything, just do what he says. I was lost after I had to live without him.

Coach Nat: 12:01

I hate trainers like that.

Coach Bronson: 12:02

That's the difference between a trainer and a coach. Trainers are there to give you something to do and make you do it. A coach is there to teach you how to be self sustaining. That is the difference. And you want to find coaches. Trainers are good short term. If you don't have anything to follow, you don't know what to do or.

Coach Nat: 12:19

If you need the hands on in person to help with your form and check your imbalances and the kinds of things that are really great for in person.

Coach Bronson: 12:31

But if you want someone who's going to actually help you, again, connect with your why, connect with the concepts and the principles. And I think that's another big difference between coaches and trainers. A good coach is going to look at the principles and concepts about of what's successful in health and fitness and teach you how to apply those concepts to your life. A good trainer knows techniques. They don't know those techniques outside of the concept and principles. So they can only tell you how to do something, not why to do something well.

Coach Nat: 13:05

And actually, I usually tell people when they're working with a trainer, you should be asking your trainer why? Why did they program this that way? Why do you have this many exercises to do? Why did they give you this split? Why this exercise? Why this ask the questions. Because they really should be teaching you about why they're programming the way that they're programming for you, for your goals. And you have every right to know that. And the trainers that are leaning on the wanting to keep you ignorant, that's because they want you to depend on them to only be able to come back to them and to not be able to do it on your own. I know for both of us. And some coaches are likely going to do that as well. So I wouldn't even call it that's. Not just I wouldn't say it's just.

Coach Bronson: 13:55

Trainers and coaches, anybody.

Coach Nat: 13:57

Good coaches and good trainers versus poor coaches and poor trainers because they're thinking the scarcity mentality and they just want to keep you on the hook for them.

Coach Bronson: 14:07

Absolutely.

Coach Nat: 14:07

Good coaches and the way we do it with our clients, we want them to be self sustaining. Graduate by the time that they finish with us. We call it graduation for a reason.

Coach Bronson: 14:17

Graduate from us. There should be a point in time where we have taught you everything that you need to know to be self sustaining and then you can go out and just have a blast. When you get to that point, everything, it's so much easier, it's so much better. You're not stressing out over everything. You understand what things are happening and why they're happening and how you can make adjustments and instead of oh my God, something happened. What do I do? I got to call coach. That is such a limiting okay. That is literally no different than my lifestyle when I had IBS and urgent valves. I couldn't do anything because I wasn't sure, so I had to go check. I had to make sure I had to do this. It's living your life tied to a lack of information, a lack of being able to take action because your lack of ownership, you've given ownership over to this person instead of taking it yourself. And we want to help you have that ownership of your own life in your own hands.

Coach Nat: 15:11

Exactly what your power away to anyone else.

Coach Bronson: 15:14

Coaching is all about for us. Okay, so we both got started with coaching before we realized we were getting started with coaching. That's what it sounds like.

Coach Nat: 15:22

Yeah. And then from all of that to the corporate world, well, for me it was nonprofit, the same thing, leadership positions and training. I ran the volunteer and internship program for a while and then took on higher leadership positions where I had employees and things of that nature. And then I got into, you could be my boss. I am your boss. He knows I'm the boss. And then I got into spiritual, leading spiritual retreats. So sometimes I forget about this, but it is still a passion of mine to eventually have a retreat that is a mind body health retreat and combining all of my experience in that area. But I got started in religious retreats in the church and director of those. So leading people spiritually. And that is very similar to coaching in many ways.

Coach Bronson: 16:25

Absolutely.

Coach Nat: 16:25

In health and fitness.

Coach Bronson: 16:26

Yeah. So how did you make the transition from that into, I want to be a health and fitness coach. I want to be a wellness coach or whatever.

Coach Nat: 16:34

Really? For me, it was because of what this lifestyle did for me. So I went Paleo back in 2011, 2012, and it changed my life. I got off all of my medications, I reversed all of my chronic conditions. I found a level of health I never knew was possible, and I wanted to teach other people about it. So that's really where it started. I went to my first Paleofx in 2016, and this was also when I was prepping for my first competition.

Coach Bronson: 17:08

That was my first Paleo FX two.

Coach Nat: 17:11

And we didn't know each other, and we didn't meet each other back then. The universe has an interesting way about it. We needed to meet when we did, and not a moment too soon or too late.

Coach Bronson: 17:24

Exactly, because it could have been too late.

Coach Nat: 17:27

Oh gosh, I'm so glad.

Coach Bronson: 17:28

Too late.

Coach Nat: 17:32

I digress. So at that point, I'd been into pole dance fitness, into aerial arts. I built up some upper body strength, some core strength. I got my first six pack with Paleo and whole 30. So I changed my health, I changed my body, I changed my lifestyle, and then I decided I wanted to get into competing. So I was in the midst of this competition prep. I went to Paleofx. I picked up information at the time about NTA Nutritional Therapy Association. I learned about becoming a nutritional therapy practitioner, and I was interested in that. I did not end up doing it until five years later, because it was last year that I finally finished that certification. But that's also where I got introduced to the Primal Health Coach Institute and Mark Simpson, which I think I've already been familiar with mark Sisson at that point. But I learned more about Primal Health Programs program, and it was new. I think it was the first year they were doing it. It might have even been 2017 when they did the first.

Coach Bronson: 18:45

What were you thinking? Like, I'm at this conference. I see this here. I've heard about it. I want to look into it. What were you thinking? Like, why were you even interested in looking into that certification for any certification?

Coach Nat: 19:01

I think at that point, oh, gosh, okay, now you're bringing me back, because I forgot all about this at that point. I had led a few years. I had led a January whole 30. And actually I had done those a few times.

Coach Bronson: 19:17

Okay.

Coach Nat: 19:18

I was doing about two a year. I would do that.

Coach Bronson: 19:20

This is new. We never talked about this. I didn't know that.

Coach Nat: 19:22

You didn't know that? Oh, my gosh. Yeah. Okay. I forgot about this too. Yeah. Back in the day. I did my first Whole 30 back in 2013, and it was the most really, probably the most life changing experience, even with Paleo and going down that rabbit hole of learning about low carb and clean eating and all of that and how all of that changed my health. But Whole 30 was more of a mind and body experience because it really changed the way you think about food and the way you put a plate together, and it made you take out everything that was a dessert or a replication of a dessert using whole food ingredients.

Coach Bronson: 20:06

We need to totally steal whole 30s idea and do a keto 30.

Coach Nat: 20:11

Yeah, totally.

Coach Bronson: 20:12

And do, like, a keto clean, keto clean, keto clean, keto 30 day challenge.

Coach Nat: 20:17

One of those years that I did the whole 30. I did a keto whole 30.

Coach Bronson: 20:21

Yeah. Wow.

Coach Nat: 20:22

Yeah. So Whole 30 was profound for me in the way the relationship with food department. And then also around that time, I was starting up a blog that I didn't do much with. I was really into my faith. So the blog started as you know what it was called?

Coach Bronson: 20:47

What?

Coach Nat: 20:49

The Catholic cave girl.

Coach Bronson: 20:51

Oh, my God. We did talk about that. I remember that. The Catholic cave girl.

Coach Nat: 20:54

That's awesome. I put a few, like, personal journal entries on there about my fitness journey. Actually, to this day, I'm still getting clients who have found me from that old blog when I talked about my very first keto bikini Prep. How funny is that?

Coach Bronson: 21:10

I'm googling it.

Coach Nat: 21:11

I don't think you're going to find it because I got rid of the URL years ago.

Coach Bronson: 21:16

Oh, did you?

Coach Nat: 21:17

Yeah. So the blog that I'm actually getting ready to get rid of and another old blog, Naturally Fed, is what that became. And I moved the blog post over there, but I did, like, four in a year. Like, it would be once a quarter, I'd write something. So I was starting to document my fitness journey and my health journey, and I wanted to share with people that's really where it started from.

Coach Bronson: 21:42

Yeah. There's something about the impact that it has that it's just like it's so profound and so contrary to everything that we've been told that it's like once you realize the impact and the effect that it has, you can't shut up. You can't not do something. People need to share the information because it's like, why didn't here's what it is. Why didn't anyone tell me? Why didn't anybody tell me? I can't let that happen to other people.

Coach Nat: 22:17

Right.

Coach Bronson: 22:17

It's just this overriding things that people don't know that are screwing them up. And I just feel like I can't not do something about it.

Coach Nat: 22:30

Well, and I don't know about you, but I would say for most of us, eventually this doesn't happen immediately. Immediately. You might get some hate from your initial those in your initial geographic location.

Coach Bronson: 22:43

Can we talk about that?

Coach Nat: 22:45

Yes.

Coach Bronson: 22:46

Finish your statement and we'll talk about that.

Coach Nat: 22:47

So initially, you're likely going to get hey, you're going to get pushed back from your loved ones, from the people that you're seeing face to face in your community. But over time, as you become more consistent with your lifestyle and you get results, people are going to start asking questions. So that's another thing that naturally led me into this coaching space. I would start getting interest. I would start getting questions at work, especially at work, because I ate all my meals at work. I would be there eating breakfast, lunch, and dinner at the office, and people would see what I ate, and then they'd ask me questions about it. And that would take us down rabbit holes. And then people would start meal prepping their food and bringing it in, and, Look, Natalie, look what I eat, Natalie. I started doing the whole 30 groups for that reason. It was like, how's a way that I can bring people in, and I would do challenges, and I would just put together a Facebook group, do a challenge. They were always free. One year, I think I started giving away doing giveaways with it, and it blew up. Like, I posted it on my Instagram, and people I didn't know were joining. Usually it was just people I knew.

Coach Bronson: 23:56

Right?

Coach Nat: 23:56

And then the last time I did it I don't remember what year it was, I had all these new people in my ecosystem, and that was when I started working with a business coach to decide, okay, I need to come up with a brand. I want to make this a business.

Coach Bronson: 24:13

I started realizing there's a future here. Like there's a way you can actually impact people and make a living off of it.

Coach Nat: 24:18

And I think that was when I signed up for the Primal health coach. I think I did that certification in 2018, but in 2017, I actually led my first coaching group, right. My first ever mind body transformation. Now, if you know, if you've read my bio, I call myself a Mind Body Transformation Coach. That very first year, 2017, was when I just decided to, hey, throw together this twelve week program. And it was mind body transformation. We worked on all of the things that are still my tenants to this day. Nutrition, movement, lifestyle, and mindset mindset.

Coach Bronson: 24:57

So for me, because my initial journey really started on the fitness side of things, getting into CrossFit and understanding how fitness so the things I learned through CrossFit made me realize I knew nothing about fitness. Everything that I thought about fitness was absolutely not at all. Right? And it was just, again, it was that same kind of like, why? Where has this been? Like, I'm almost 40 years old. What the hell? Now, at the time, CrossFit had been around for probably almost ten years at the time, but it was still so new, it was still just becoming a thing that people were hearing and understanding or whatever. And getting exposed to that totally changed my outlook on what fitness was. I loved it. I loved every freaking thing about it. And I was coming up on 20 plus years in it.

Coach Nat: 25:55

Wow.

Coach Bronson: 25:56

And I was getting into that 40 plus range of age, and I'm looking at, okay, I'm not going to do it for the rest of my life. What's next? Where am I going? What is my plan? And realize, hey, you know what? The barrier to entry to become a gym owner, or CrossFit gym owner, is way lower than a traditional gym owner. You can become a CrossFit owner for $100,000 investment versus multi million dollar investment to be a regular conventional gym owner with all the equipment and the space that you need and all everything else that goes into that. So it's like, you know what, I think I'm going to do this. I took out a home improvement loan on a brand new house. Okay? And then I had money saved up. I took out a home improvement loan, which I was so glad. It was like one of those online ones. It wasn't even I went to a bank, it was like Quicken Loans or something like that. Home improvement, because they process it and guarantee your amount. They give you your amount in 24 hours or something like that. So I got most of my funding to open my gym on a home improvement loan on a house that didn't need home improvement. It was awesome. And then paid that off. All that stuff got taken care of. The barrier to entry was really low.

Coach Nat: 27:25

Had you become a CrossFit coach already at this point?

Coach Bronson: 27:28

I became a CrossFit coach when I decided I wanted to open a gym.

Coach Nat: 27:31

Okay.

Coach Bronson: 27:32

Right. Because, number one, you have to be a coach to get a CrossFit affiliate.

Coach Nat: 27:35

Okay?

Coach Bronson: 27:36

Number two, I interned at a gym in my area. The gym that I went to, I interned there for a little bit.

Coach Nat: 27:41

That's what I was getting at.

Coach Bronson: 27:42

Yeah. So I interned as a coach for a while. I got certified, I practiced, I did personal training. I learned a bunch of different things. And then I opened up the gym a year and a half or so. After that, we had the gym for about five years. That process, owning a gym, working with people one on one, talk about lighting a fire and a passion and just being able to see people every single day, it's different now. Now I get to see people online. I get to do weekly check, insistent, and I see how people are doing. But to see people come in every day and to see them four or five days a week when there's days they don't want to be there, but they show up anyways, and then they leave knowing they have the best hour, the best time of their day in my facility. Right. That feeling of knowing that I'm impacting somebody, not even their life in general, but even just that day, the impact of them spending time in my environment that I've created helped them. When they got home, they were in a better mood. They had a better relationship with their kids, a better relationship with their family because of what they did with me. That's fantastic. That's a great feeling. There is something inherently and this is something else to be cognizant of if you're interested in coaching, there is something inherently selfish about being a coach. We thrive on the feel good that we get from seeing other people succeed.

Coach Nat: 29:07

You all should see the energy in here. After we get off a call with.

Coach Bronson: 29:11

A client oh, my God, a group call, a call with a client, whatever else. The group calls are freaking. We get off a call and we just get up and, like, I got off a call recently and we got off and I got up and I just went out in the living room. I was like, I love my lady.

Coach Nat: 29:29

Because it's so awesome.

Coach Bronson: 29:31

It's so awesome.

Coach Nat: 29:32

And when I get off with a one on one client, he'll hear me go, I love her.

Coach Bronson: 29:38

She melts after her calls. So it's super cool to be part of that process we were talking about. That's how I got started, really, with the coaching thing. Again, we had that background of already doing this kind of stuff, realizing this is impactful. People need to know, how can I use how can I get the word out. And being a coach is just the natural progression of that.

Coach Nat: 30:02

Well, and because when you get, like I said, really consistent with this lifestyle and you get the results with this lifestyle, people start asking. And that's another thing I'd say for those of you thinking about it, you're probably thinking about coaching because people are starting to ask you for it. So most of the time and I would say in business in general, any industry, any product, any service, if people are asking for it, that's the time. That's when you know you've got to go into it. If you're trying to force something to make a buck, it's probably never going to happen.

Coach Bronson: 30:42

It's not authentic.

Coach Nat: 30:43

And you're going to be fighting. You're going to be uphill battle the whole way. And that's where my ladies, the ladies who've asked me about coaching, that's where it's come from. Because they're thriving in this lifestyle and their friends are starting to ask them if they coach and if they can help them.

Coach Bronson: 31:02

And then there's a process of understanding what is a coach and if I'm going to coach, what do I need to do to be a good coach? Which we can talk about in a second. But let's talk about this negativity aspect because I think there's two pieces to it that we need to understand. One is in general, when you're making a change, people are going to be against it. It's a reflection on where they are, what they're not willing to do, things that they need to do in their life, that they know they need to.

Coach Nat: 31:27

Do, that they don't want to do.

Coach Bronson: 31:28

You are a mirror of the changes that they're not making. So you have to understand that. So number one, be aware that when you go public with what you're doing and you put yourself out there as a coach, as someone who is now going to try and influence others to do what you're doing, you are opening yourself up for criticism and when you.

Coach Nat: 31:52

Are taking payment for it, absolutely.

Coach Bronson: 31:55

So understand that and understand that that's okay. There's nothing wrong with that, right? Your experience and your passion to help people is no reflection on you. When other people are giving you crap board, it's a reflection on them.

Coach Nat: 32:10

We can do a whole episode on things we wish we knew or things we would tell ourselves as new coaches.

Coach Bronson: 32:16

Because just to give you an example, guys, I own my gym. I had had my gym running for about three years when I went carnivore. That process, just me going carnivore and me talking about what I was doing and answering questions when my clients were asking. I had gym members asking me, hey, what are you doing? You look fantastic, you seem great. You're talking about how you're not injured anymore. I see you in your working out more often than you were before because you're not as sore. Like seeing people seeing what's happening in my life. My own clients and me answering their questions and then starting to talk about people and, hey, let's do a challenge. Who wants to do a carnivore challenge? Let's try it. I had people send me hate mail. What? My own clients send me hate mail, cancel their membership, and leave my gym because I was going to kill people. I didn't start coaching so that I could do something that was going to cause people more harm than good.

Coach Nat: 33:17

Wow. I had no idea.

Coach Bronson: 33:19

I had people leave my gym. I had people who to this day won't talk to me face to face if I see them, because I've seen them in other locations, who to this day won't face me eye to eye and have a conversation because I want carnivore.

Coach Nat: 33:34

Wow.

Coach Bronson: 33:35

Now I want you to think about something. I'm doing freaking great. Okay. When I see them, many of them are in worse physical condition than they were when I was working with them. They refused the information that I was giving and refused the opportunity to make a change. And instead, they got defensive and fought for their own limitations. And now they are worse than they were five years ago. Okay. It's not you, it's them. Just understand that you have to know.

Coach Nat: 34:10

Who you are, know your purpose, know your why, and stay grounded in that.

Coach Bronson: 34:16

Yeah, absolutely. Okay. So we decided to coach, for me, my process of starting in fitness. The first thing I did to be a good coach, I wanted to make sure I knew the technical stuff. What do I need to do? So I got CrossFit certified. So CrossFit has four levels of certification. I got level one. Level one is the certification that lets you get on the floor and actually help people learn movements and run a class, that kind of stuff, and own a gym. You have to be at least a level one CrossFit certified trainer or a level one trainer in order to open a Cross the gym. Okay. That's the person I did from there, even in my It. So just quick segue so you can see the parallels, which I hadn't really done this before. This is popped in my head when I started an It in the mid to late 90s.

Coach Nat: 35:11

What a time to be an it.

Coach Bronson: 35:13

Was awesome because it was blowing up. I worked at Renaissance Center at the time I got out of the army. I worked at Renaissance in collections. We started renting these old ass HP computers. At Renaissance, I somehow became the de facto, like, computer repair guy. So anytime somebody had a computer problem, they'd call me. I'd go to their house, they'd bring it in, I'd fix it, whatever. So I started playing around like, this stuff is kind of cool, and ended up going to this little trade school to get little training and some stuff. Learned more because the trade school was wicked, like, back alley.

Coach Nat: 35:51

Okay. His boss, whatever came out.

Coach Bronson: 35:53

Yeah, it was wicked. Back alley loki. Was this even a legal place to be? Like, whatever. They took my GI Bill. That's the only reason I used them. The few months that I was there, I learned more of the curriculum than the people teaching the classes.

Coach Nat: 36:11

Wow.

Coach Bronson: 36:11

So it was like, okay, this place. I can't do anything else here. So I got a job at helpdesk. Worked that job for about a year. I quit rent a center, worked this job on a help desk for about a year, and then quit.

Coach Nat: 36:25

Okay.

Coach Bronson: 36:26

Went home, told my wife at the time, I was like, I just quit. I've been doing it for, like, a year. I'm going to quit. I'm going to freelance while I take certifications and classes to get more experience and training so that I can actually get a better job later.

Coach Nat: 36:47

I'm not at all surprised by this story, by the way. So I quit exactly the way he works.

Coach Bronson: 36:52

In one year's time, guess how many certifications in it I got.

Coach Nat: 36:55

Oh, my God. If we can judge by any of the strength and conditioning and sports and medicine not medicine, nutrition and sports and all that, then I would guess it's a lot.

Coach Bronson: 37:09

13. In twelve months, I got 13 technical certifications. You name it, I got it. I went through everything I could possibly get my hands on in one year time, I got a job. A year later, I tripled my income. Of course, with the number of certifications, having the job where I was on help desk, I got out of that job. I took a year off, got all the certifications. I tripled my income. Every year for five years, I double my income. Wow. Just because of the certifications? Because every year I get another one. I kept going. I kept going. I kept going. So it got to a point where it was like, okay, I'm good. This is great. Whatever. And then that carried me through the rest of my career.

Coach Nat: 37:48

Wow.

Coach Bronson: 37:49

But I did something similar on the fitness side. So on the fitness side, I got my CrossFit level one. I went to a bunch of seminars and trainings and clinics on kettlebell. I don't know if you know, juggernaut systems, power lifting, a bunch of different things. I got USAW. USA weightlifting certified. I got USA Powerlifting certified. I took the CrossFit kettlebell course. I took the CrossFit weightlifting course, and then I also took the functional movement screen. So when I opened my gym, one of the things that I wanted to do was have a way to test people's movement before we just send them into a class.

Coach Nat: 38:32

Perfect. Yes.

Coach Bronson: 38:33

How do you actually move?

Coach Nat: 38:34

I wish more people in the CrossFit space would do that.

Coach Bronson: 38:36

How do you actually move your body before I have you doing all these exercises? So I got functional movement screen certified, and then it just kind of just kept going. Right. I had a client at one point who was like, hey, I think I'd like to compete in weightlifting. If you don't know what weightlifting is, competitive weightlifting is the clean and jerk and the snatch, barbell movements, heavyweight power movements. Oh, sorry. Not weightlifting. Powerlifting. She was powerlifting. She wanted to compete in powerlifting. So deadlift squat and bench. So she came up to me, she said, hey, what do we do? I said, Well, I guess I need to get level two certified with USA Powerlifting, because you have to be level two in order to be a coach and have a competitor. So I did that, trained her, she competed, and that was that. So it just, like, progressed into all these different things. So all the fitness stuff just kind of kept coming and kept coming and kept coming, and yeah, I was just soaking it up. I love the information, because every single time I went to a certification, I got something that I could practically apply to the people that I work with. This was a benefit when you're working with people face to face.

Coach Nat: 39:45

Yes. And we should actually talk about that when we get to what we recommend for others.

Coach Bronson: 39:53

Yeah.

Coach Nat: 39:54

Certifications are incredible, okay? They're great. But if you're sitting at your desk taking certifications and you're not working with people and you're not working on the application of the knowledge, they're almost worthless.

Coach Bronson: 40:09

100%.

Coach Nat: 40:11

So notice the way that he did that he didn't go do all the certifications before he started doing the work both in it and in the fitness space, you were doing the work that then got you interested in learning more about it, and then you seek went.

Coach Bronson: 40:29

To the same thing. I started doing the nutrition stuff first, going, what the hell is going on? And then I started learning about it and getting certified and doing other things on the nutrition side.

Coach Nat: 40:41

So that's a really key I'm glad that you brought that up. It's a key distinction to make. And the same thing with me. I landed in it before I got any certifications. And actually, funny story, there my one and only ever competition client. So, by the way, if anybody I get asked all the time, or I get comments all the time, I'd like to work with you, but I don't want to get on stage, or I'd like to work with you, but I don't want to be a bikini competitor. I'm like that's perfectly fine, because none of my clients are bikini competitors. That may change this year. I think I'm finally dipping my toe back in that water. I have a couple of ladies already that we're moving in that direction, but it's been many years since I've done competition prep coaching, and that is because I took on my first competition prep client when I was in my second year competing myself as an amateur. So after my very first competition, I had a friend reach out to me, wanted to do what I was doing, wanted to learn from me. She said, I know you want to become a coach eventually, and why don't I be your guinea pig? So we tried it out, and honestly, the outcome wasn't terrible. She became nationally qualified. She did incredible. But there was a lot of growing pains along that process. I didn't know the structure. I didn't know how to properly handle customer client communications. And the post show was a big mess because I didn't know how to handle the emotional, the mental, emotional side of it with a client and with myself and then also competing at the same time and with her. So there was just a lot of confounding things. But I learned from that experience, and that was 2017. That was probably the thing that pushed me over the edge to go ahead and get the first coaching certification, which was Primal Health Coach Institute, which I have to say Prima Health Coach. It's incredible, because not only do you learn a lot about the science of human nutrition and the concepts of nutrition and low carb nutrition and whole foods based nutrition, animal based nutrition, I don't know if they've put a keto if they put any more of a keto, emphasis on it now. But I know that Marxiston has come out with keto products, so I would imagine that they would have more in there about keto now. But there's also movement. Primal movement was a part of that, and they've built it out even more since I did it. And the coolest thing was that I still have access for life. So every time that they update it, they send something out. So all of the grads know about it. We can get back in there, we can continue to educate ourselves. And they have added a lot to help coaches become good coaches.

Coach Bronson: 43:41

So let's do this. I think the key point that we want to make out of this that I'm hearing us talk about is we didn't just get certified to get certified. We saw a need in ourselves that we wanted to improve. So we found a tool to help us fill that hole and make us better as coaches. So that's the one thing. If you're looking at getting started, figure out if you're brand new, then anything is going to be better than nothing. Get anything, whatever you can afford, whatever you feel like you can do. If it's fitness, if it's nutrition, if it's mindset, if it's behavior change, if it's business, whatever it may be, any of it is going to be good. Just like a beginner in fitness. It doesn't matter what you do. If you're just beginning to start with fitness, do something and you're going to make improvement. Okay, let's do this. Let's talk about I'll go list of all the training and certifications I have. You can go with the ones you have. And then we have to pick which one we think has been the most impactful.

Coach Nat: 44:41

On our that's going to be tough. All right, you've already gone through your millions of fitness certifications, some of them since then. What have you done?

Coach Bronson: 44:50

Some of them. Okay, so the fitness ones, we talked about the CrossFit. And so CrossFit, we talked about level one.

Coach Nat: 44:58

You talked about all these other ones.

Coach Bronson: 44:59

And there's also level two and level three, which I have as well.

Coach Nat: 45:03

You already said the powerful thing and.

Coach Bronson: 45:04

All right, CrossFit, I'm a certified CrossFit trainer, which is almost a top level of CrossFit trainers that you can be. There's not nearly as many of us. It's super special. Then there's USAPL. USA, part of lifting level two. USAW, which is USA Weightlifting certified Personal Trainer through NASM Functional Movement Screen cattle Bell certified CrossFit Weightlifting Those are the fitness ones. Then there is more recently, because of the nutrition and the coaching aspect of what I'm doing now, particularly virtually, where virtually the behavior change stuff, I think, is more impactful than when you're working with people every day. When I see someone every day at the gym, it's a little easier to work through the nuances of what they're dealing with and things like that than when I see them once a week or once a month or whatever else. So getting the behavior change specialist certification was super cool to go through, understanding a lot more of the psychology of human, the human brain and things like that. So we got behavior change specialist.

Coach Nat: 46:15

You did precision nutrition.

Coach Bronson: 46:16

Precision nutrition, which was really good to get a base understanding of the science behind nutrition compared to what I've already known, what I've known, and gotten the own research and that I've done based on Keto and Carnivore, things like that. So precision nutrition, behavior change specialist. And then I also got it's not technically a certification, but the Nutrition Network has a low carb Ketogenic professional training that I've been through as well. So a handful of more things a little bit.

Coach Nat: 46:48

And this is the guy that gave me a hard time when we first met about all of my certifications and how I had to stop no, stop getting certification.

Coach Bronson: 46:56

It was more the fact that you had paid for a bunch that you hadn't finished.

Coach Nat: 46:59

That's true.

Coach Bronson: 47:02

She stockpiles accounts and then never finishes the training.

Coach Nat: 47:06

Can we talk about the fact that yesterday one of my clients brought up that she was recertifying with precision nutrition? And I thought about the fact that I never finished my precision nutrition cert. And I pulled it back up yesterday. I was like, you know what, let's knock this out.

Coach Bronson: 47:22

When I was working on it, you had started working on it, but then.

Coach Nat: 47:24

You got well, no, I I think I purchased it back in 2020 and right. But when I was when I purchased.

Coach Bronson: 47:31

It, and I thought you pulled it out. And we're starting to look at it again. When I was doing it, I did.

Coach Nat: 47:36

Like, the first chapter, and then I never finished it. So precision will get done this year.

Coach Bronson: 47:42

But see, that's one of the things here, too. You don't really need to right talk about what you've got, because everything you have covers everything in precision.

Coach Nat: 47:50

Well, and that's the thing. It's interesting because I'm hearing you say all of these, and I'm like, yeah, I don't have that many, really. It was more about the depth of knowledge, I suppose, and the experience and using it well.

Coach Bronson: 48:02

And the difference is, right. Most of mine were fitness related, and I have threw on some of the coaching and nutrition stuff. And you started on the nutrition side, right, with coaching.

Coach Nat: 48:10

Exactly, right. And actually, the first one I think I actually did before I did Primal Health Coach, and it was a life coaching certification.

Coach Bronson: 48:22

Cool.

Coach Nat: 48:22

Okay, go figure.

Coach Bronson: 48:25

Who would have thought?

Coach Nat: 48:26

I've always been into the Woohoo. I've always been a big Tony Robbins fan. And this one was I don't even remember how it landed in my inbox. Somehow I found out about it. The Robbins Madonnas, though. It's Tony Robbins. Chloe madonna's master coach certifications. And they have a ton of different ones you can pick from. But I just did the Core 100, which is RMT core 100, which was like, the first 100 hours of life coach training. And it's based on six human needs psychology, which is what Tony Robbins, what his coaching style is based off. So that was powerful to me because it's about understanding human psychology and people's motivations for change and understanding what's holding people back. So that was huge. I did that way back in 2017, and then Primal Health Coach Institute was really where and I should say all this. I should preface this by saying in college, I was a dance major, so I also took human anatomy and physiology. I had to understand how the human body moved. I had to understand basic biology of the human body. And I say basic, but beyond, like, Biology 101. So I did have a good understanding of the way the human body moved already and the systems of the body. So getting into the certifications that I took later for nutrition, it was a little easier for me to make the connections of what they were talking about. I understood some of the concepts already, so cut down, too, on the amount of time it takes to get through these certifications. If these concepts are brand new to you, it may take you a while to get through a certification. So Primal Health Coach was incredible because, like I said, it touched on the nutrition human body, the systems of the human body, movement and coaching practices. And now they've added in coaching practicums, you have to do practice hours. It's a lot more comprehensive so really great stuff there. So those were the first two, and then it wasn't until that carried me until 2020, when I decided I wanted more. Now my motivation was a little different. Instead of simply being about geeking out on the concepts, and this is why Bronson, he's over here smiling, because he's a total geek. He loves to geek out. I love to geek out, too, but for me, it'll be like a drill down topic. So I will go into podcasts, and I will go into YouTube, and I will go into articles, and he does the same thing. And we should also say but we should also explain that we don't have all of our education from certifications.

Coach Bronson: 51:24

No, not at all.

Coach Nat: 51:26

We do this on a regular basis all the time. We are reading literature. We are hearing different perspectives than our own, and we're researching it to learn more. We don't sit here and think that we figured it all out because we read one book or we listened to one podcast or we got one certification, and we don't take anyone's word.

Coach Bronson: 51:50

Yeah, there are regular times. Regular times. How do they say there are frequent times? That's not even grammatically correct. Frequently something will happen. She'll have a podcast on. I'll have a podcast on. We'll see a post, we'll see a paper, an article, a study, whatever. That will make us go, Wait.

Coach Nat: 52:13

I thought, does that make sense?

Coach Bronson: 52:16

And then we'll look at it, we'll dig into it. I like that aspect of what we do, because I feel like with the amount of information that's out there and the amount of people that are providing information, good, bad, or different, there's always something to figure out about what actually works. And this is where when she says geek out, I want to clarify a little bit about the difference of how I geek out versus how I think. A lot of people geek out. A lot of people in the space geek out on the data. I geek out on the application. I geek out on understanding what I need to out of the information that's available and how we apply it to everyday life. I geek out on what does this mean for me? What does this mean for that person? What does this mean for whomever? How can we apply this to a problem? I'm a problem solver, so don't ask me what the definition of a telomere is. Don't ask me what the components of muscle biology are. I can find that for you. I'm very much a guy, and this is something that I get from my It space, from my It background. The information is there if I need it. I don't need to keep it here, okay? So I don't care if you know, if I know every muscle in the human body, I don't need to know every muscle in the human body. What I need to understand is, how does the shoulder joint work? And how does that apply to a client lifting something over their head? That's what I need to understand. So that's the kind of stuff that I geek out on. I don't geek out on knowing as much information as possible because who gives a crap? It's all in Google. I can find out literally anything I can need to know, I can find out in 30 seconds without having to memorize it. That's kind of how I look at this.

Coach Nat: 54:06

And you do like, he loves to understand how things work, the mechanisms, whereas I'm going to take that one step further and say we're the same in that I like to understand application and practical application, but one step further. I love big picture. He'll love to understand the mechanism behind it. I'm just going to tell you this is what you need to do. Don't ask me to explain. Sometimes I'm going to be able to recall off the top of my head the mechanisms and get into it and explain it to you. But most of the time, I am skimming for the gist. Get to the point. I want to understand. Yeah, I might understand why it's important, right. But I'm not going to be explaining all the mechanisms, right?

Coach Bronson: 54:57

Because it's based on our ability, with the experience that we have, the knowledge that we have to say, okay, this makes sense based on the ten years I have, what I've seen work in other people, right? If it makes sense compared to that, then, wait, this isn't something I'm going to share. I've got to figure this out first, right?

Coach Nat: 55:13

Don't ask me for a source. I'm going to tell you real life is the source. And that's what we like to call ourselves. Results based versus 100% evidence based or science based, because it doesn't matter what the studies say. If I encourage my client to do it and it's not working for them, I'm not going to make them do what some study says. Okay, so let's see. Let's get back to the education, right? And I said that he was giving me a hard time at Certs because in 2020, at the time, I was hiding behind getting the next certification to kick off your business, to avoid launching and avoid going to the next level, failure to launch, keeping it very small. It was like, okay, I have my couple of clients, and I was just afraid to really put myself out there and take on more clients. And, yeah, he totally called me out. So, yes, you get credit for that.

Coach Bronson: 56:09

And then she met me, and look at her now. She's doing better than my business. Her business is doing better than my business right now. Because you're a girl.

Coach Nat: 56:23

It's because I'm woo, woo, woo. I hit him in the fields. Yeah, okay. So 2020 was when I was like, okay, I'm going to get some more education. Well, also, everything shut down. So I was like, what else am I doing? Right? So I got the PM, the precision nutrition, but I didn't end up doing it. I think that was also when I may have signed I did. I think that's when I signed up for NASM, but I once again didn't do it. I only got the certified personal trainer from NASM because I was working for a gym at the time, and I was working front desk, and they wanted me to be a coach, and I couldn't be a coach for them without one of the largest well known Certifying bodies.

Coach Bronson: 57:10

Accredited. Certified.

Coach Nat: 57:11

Accredited, exactly. So I went with NASM. I'm glad I did, because I learned about movement patterns and understanding. Yeah, it was helpful. And it was helpful for understanding just how to program for people. Although I will say, at that point, I was already a professional bodybuilder. I already understood what I needed to understand from practical application about putting together bodybuilding programs for the purpose of muscle hypertrophy or muscle growth. So I still have my way of doing things when I'm training people. But that was a helpful thing to do. So I did that. I think I finished it in 2020, or I may have finished it early 2021. And that was when I decided to go for the Nutritional Therapy Association. I think it was the very end of 2020. And I was like, you know what? I wanted to do this for five or so years. I never pulled the trigger on it. 2021 I knew was going to be a building year. So I was like, you know what? Let me just pour myself into it. I'm glad I did, because nutritional therapy, out of everything that I did, I felt like I was getting a master's degree or a PhD.

Coach Bronson: 58:24

There's a lot of information in there.

Coach Nat: 58:26

So much reading and so much clinical application.

Coach Bronson: 58:29

As I say, you have to do like Practicums, right? You have to work with people for a while.

Coach Nat: 58:32

You have to work with people. You have to write out clinical evaluations. It was very in depth. So I remember because I was finishing it up when we met, and it was like, I just have to finish this by December. I just did something.

Coach Bronson: 58:48

It was like tunnel vision. I'm glad you did, though. Okay, so between the two, it sounds like the two most impactful would be Primal or NTA. Which one would you pick as being your number one? If someone had to choose between if someone had to choose between the two.

Coach Nat: 59:05

Oh, my gosh, that's going to be a tough one. They're very similar in many ways. I think it would depend, and I think this is what I would say for anyone anyway. It's going to depend on what you want to do with the certification. So as you're thinking about becoming a coach, think about what you want to do with it. What kind. Of a coach do you want to be? Who do you want to coach? How do you want to coach? Do you want to put together programs? Do you want to work with people one on one? Do you want to work in a clinical setting, maybe as a health coach in a doctor's office or with a functional doctor or something like that? With the main difference, I guess the best way to describe them. NTA definitely has that more of a clinical approach to things, and there's more of an emphasis on supplements, understanding supplements and how to I can't say prescribe, but recommend supplements because they're more about.

Coach Bronson: 1:00:13

Breaking down the symptoms and then linking that to the bodily systems. Systems to deficiencies.

Coach Nat: 1:00:19

Yes. Okay. And then it's all about how do you replenish those deficiencies? And it's a much more, I guess I would say I don't know how to say this. This is less glorphous, so I should just say it. But they toe the line, in my opinion, on nutritional. They're not taking a stance.

Coach Bronson: 1:00:42

They're trying to stay within the guidelines, but also say just, yeah.

Coach Nat: 1:00:47

So it's a very broad application, which, hey, that's their mission. Right. They're not trying to speak to a niche group, whereas Primal Health Coach takes a pretty hard stand. I mean, what I love about Primal Health, though, too, and Mark says in the way that he's done things, is that he's always had his eye, and the company has their eye on the latest science. So if new science is coming out, they're not going to stay dogmatic about something. They are going to share the newest science about it.

Coach Bronson: 1:01:22

And that's one thing I don't like about pretty much everything else. Yeah, right. So if you look at one of the biggest problems that I had going through the Precision nutrition course, is there's a lot of stuff in there that's blatantly wrong. Even for standard American knowledge, there's stuff that's in there that's blatantly. Why? What and it's 2022 when I did it. How in the world and they'll be.

Coach Nat: 1:01:48

Saying this, that's another reason why I never finished it, because I knew it would be mainstream and I knew I wouldn't agree with a lot of what they have to say. And there's a part of me that doesn't want to have to regurgitate to someone back what they're saying when I know it's wrong. Although I also had to do a lot of that with NASM because NASM does touch on the nutrition stuff and they're very traditional.

Coach Bronson: 1:02:10

Okay.

Coach Nat: 1:02:12

So I can't really pick one because it's going to depend on what you're more interested in. But what I will say is this PHCI and NTA, they both have an incredible coaching Practicum curriculum. And both of them I think you have to go to the second level with Primal Health Coach. But NTA, both of them would prepare you to sit for a board certified coach exam. There's a lot acronym for it, but you can sit for the exam with both of those. And as a coach, that would be.

Coach Bronson: 1:02:54

A board certified wellness coach. Right. I'm not nutrition. It's got to be wellness.

Coach Nat: 1:02:59

It's not nutrition. It might be health. I don't remember.

Coach Bronson: 1:03:02

Yeah, health coach. Coach.

Coach Nat: 1:03:04

But I told Bronson, if I ever do anything, anything more than now, which I do want to continue, we're both lifelong learners, and we're going to continue to advance our education in our fields to be a coach without it, we're passionate about it. Right. You have to continue to stay on the cutting edge, understand the newest things that are coming out. Do the research, don't rely on people's word for it, but continue to educate yourself. But I said probably the next thing I would strive for if I really want to spend the time doing it, would be sitting for the exam.

Coach Bronson: 1:03:41

Okay, cool. Yeah.

Coach Nat: 1:03:43

And that's something that if you are somebody who wants to be a coach because you want to make it a career in that you want to be able to go get a job in coaching, which I will say is going to be a massive growing.

Coach Bronson: 1:03:59

If you're interested in doing this to have it, don't really worry about running your own business and making a business out of it. That's a lot of work. It is. Totally ask us.

Coach Nat: 1:04:09

Don't want to be an entrepreneur, entrepreneur.

Coach Bronson: 1:04:11

Aspect of that whole, this whole discussion. But if you want to get a job in it, it's blowing up and it's only going to get better.

Coach Nat: 1:04:18

They are going to require certifications and certain ones, unfortunately, a lot of them are still requiring traditional education in either license therapy or like psychology or behavioral health.

Coach Bronson: 1:04:36

Yes, some of them. As long as you have a degree and then you take the course if you get the board accredited board certification.

Coach Nat: 1:04:43

So that board certification means a lot in that space.

Coach Bronson: 1:04:47

And it's interesting you say that because I'm in the process of well, I will soon be in the process of finishing my degree, and that is potentially on the horizon for me of getting a board certified health wellness or some kind of something like that. So we'll see how that goes.

Coach Nat: 1:05:04

Forgot to mention that I also did the behavioral health certification.

Coach Bronson: 1:05:09

We did that around the same time.

Coach Nat: 1:05:10

Yeah. Which really was basically a regurgitation of what I learned in NTA. And had I gone through the more recent Primal Primal, they've added all that in there, too. Here's a great recommendation for anybody listening who is interested in coaching. Pick up the book motivational interviewing. It was a textbook for NTA. I don't know if PHDI is requiring it or not, but Motivational Interviewing is going to be at the basis of any good coaching program that's going to teach you about coaching. And really, it's not even just coaching. You could pick up that book and better understand how to communicate with the people in your life.

Coach Bronson: 1:05:49

Well, let's do this. Let's end this with your top three book suggestions for people who are interested in coaching.

Coach Nat: 1:05:56

Oh, gosh. Okay, you go first.

Coach Bronson: 1:05:59

Help first. Start with why in conscious coaching.

Coach Nat: 1:06:06

Do you have all three of those in paperback?

Coach Bronson: 1:06:09

I have all three of you. I actually contributed to one of them. So help first is a book by Chris Cooper. And it's basically the idea of it's a little bit of the mentality of what it means to put someone else first and as a coach, what it means to focus on what someone else needs and how you can help them meet that need from the coaching perspective, but also from the business owner perspective. So if you're looking at being a coach, as an entrepreneur, it helps you put yourself in the framework of my business. And every decision I make needs to be focused on helping the people I'm trying to serve. Right. Then start with why we don't need to talk about that. Simon Sinek. That is the top three book one of the top three books on my list of all time books. Understanding or why it's important, how to not lose it, all that kind of stuff. And then the third one is conscious coaching by Brett Bartholomew. And it he breaks down basically the the way it's it's amazing what he did. He broke down personality types and archetypes. So these types of people, and he gave them names, and then he broke down how these different archetypes of people respond best to interpersonal relationships, his interaction with communication, how to communicate with each of these different types of people differently so that you can connect. His whole thing is it doesn't matter how much you know, it doesn't matter how much experience you have. If you can't get buy in from the people you're trying to help, they're not going to see progress. So how do you connect with people? And he's got this whole thing, how do you evaluate the people that you're working with to say, how do they respond best to communication? What is their process? And then be able to train yourself. Because as a coach, I've got dozens of clients. They all have different things that they respond to. I have to be flexible in my ability to communicate based on the person I'm talking to. I can't just be 100% the same way with everybody, because that won't work with everybody.

Coach Nat: 1:08:14

Yeah, you can't have a script for your calls. You just have to be present with the person. That's really where it all comes down to. I don't have three titles at the front of my mind. I remember concepts from books. Sometimes I do not remember the title, but motivational interviewing for sure. It's the Gretchen Rubin one. I think you bought it because I told you about it. It was about habits. I can't remember that I'm forgetting the name of it, but I'm going to.

Coach Bronson: 1:08:45

Google it while you're talking.

Coach Nat: 1:08:45

You just reminded me when you said the personality types. Because she talks about the four tendencies. She talks about it in this book, but it's not the four tendencies. It's a different book.

Coach Bronson: 1:08:59

Getting started. Habits. Four foundation habits.

Coach Nat: 1:09:02

No, none of those.

Coach Bronson: 1:09:05

21 strategies for habit change. Of course. Better than before.

Coach Nat: 1:09:09

Better than before. That's what it was. Yes.

Coach Bronson: 1:09:12

Yeah, that's good.

Coach Nat: 1:09:13

And that was click on it because the description will talk about learn what.

Coach Bronson: 1:09:18

I learned about making and breaking habits to sleep more, quit sugar, procrastinate lessonate less, and gently build a happier life.

Coach Nat: 1:09:25

Yeah. And she talks about her four tendencies in there and how that relates to habit change. Because we all have different motivators.

Coach Bronson: 1:09:32

Yeah. And honestly, if I were to expand my list, then the Power of Habits and Atomic Habits would be added. There's three books, guys, if you want to be a good coach, understand Habits and how to Change them. And that's going to take you far, far.

Coach Nat: 1:09:50

And now I'm forgetting there was a third. You might have gotten this one as well, or you might have read my copy of it, but it was more about you as the coach developing your practice, and it was initially connecting to your why and then walking you through that and marketing your business and all of that. And now I'm completely blanking on what the name is.

Coach Bronson: 1:10:13

We can find it and put it in the notes or something.

Coach Nat: 1:10:15

Absolutely.

Coach Bronson: 1:10:16

Yeah. Actually, this is remind me when I'm producing this to put all the bookings.

Coach Nat: 1:10:19

Oh, there you go.

Coach Bronson: 1:10:19

In the description. So we have that.

Coach Nat: 1:10:21

We can put them on our Amazon.

Coach Bronson: 1:10:22

List and share our yeah, most of mine probably are, but I'm double checking. Cool. All right. Anything you want to leave people with? I feel like we could still continue because there's a whole other asset we didn't talk about, is like just being a coach. How do we look at helping people?

Coach Nat: 1:10:40

Yes, but this is supposed to be about our journey, how we got where.

Coach Bronson: 1:10:44

We could go into a whole other rabbit hole.

Coach Nat: 1:10:46

So we will have other episodes about coaching, for sure.

Coach Bronson: 1:10:50

Yes. All right, guys, thank you for listening. Thank you for being live. We're going to end this now with this topic in a couple of weeks, in a week or so, if you want to listen to it on Apple podcasts or your favorite podcast platform, we are going to try and do this. We have not 100% committed, but we have said we are going to try and do this once a week, every week. All right. So you can expect every Friday. Daytime? Well, no, maybe not every Friday.

Coach Nat: 1:11:19

We're switching it from Fridays.

Coach Bronson: 1:11:20

It's going to be Saturdays now.

Coach Nat: 1:11:22

Saturdays.

Coach Bronson: 1:11:23

Okay. We're going to start doing this on Saturdays.

Coach Nat: 1:11:25

All right, well, that may change.

Coach Bronson: 1:11:27

We'll keep you posted right now, next Saturday, right?

Coach Nat: 1:11:32

Yes, next Saturday.

Coach Bronson: 1:11:33

Next Saturday. We don't know exactly what time, but you can expect to see us live next Saturday.

Coach Nat: 1:11:37

Cool then bye.

Coach Bronson: 1:11:39

Oh, and don't forget to eat, lift, sleep or beat.