Less Glove More Fist

Health and Fitness is Counter-Culture: How to be a rebel.

October 28, 2022 Coaches Bronson and Natalie Season 1 Episode 7
Less Glove More Fist
Health and Fitness is Counter-Culture: How to be a rebel.
Show Notes Transcript

Understanding that as you focus on your health and fitness you are living a lifestyle that goes against the majority. This episode will be your guide to being antithetical and beating the odds.

“When the whole world is running towards a cliff, he who is running in the opposite direction appears to have lost his mind.” - C. S. Lewis

“Normality is a paved road. It’s comfortable to walk on, but no flowers grow there.” - Vincent Van Gogh 

2:55 Even coaches second-guess themselves
5:25 Speak your truth
7:16 Context is the basis of success
10:35 We can't be special if we're all the same
13:15 Censorship as a badge of honor
14:40 Embrace your haters
16:14 Where is the majority?
20:09 What are you seeking to emulate?
22:55 Embracing discomfort is abnormal
27:09 Most people think they're healthy
33:25 The institutional message
37:15 Doctors are not nutrition experts
43:55 Credentials vs Knowledge and experience
49:05 Allopathic medicine
52:25 Keto-Culture
54:32 How is your daily life affected by society
57:25 Making memories for your children
1:02:05 How to step into being a heretic
1:09:43 Establish expectations in relationships
1:12:20 Relationships require communication and reciprocity
1:16:05 pruning your relationships
1:19:30 How you perceive yourself matters. Are you a monster or a super hero?

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Coach Natalie:

Welcome to the Left Glove morphist podcast.

Coach Bronson:

With me Coach Bronson and me Coach Nat, where we peel back the curtains and reveal the truth behind Hot Topics in health and fitness.

Coach Natalie:

This is Keto fit life unfiltered.

Coach Bronson:

Hello, everybody. Welcome to another episode of the Lest Glove More Fist podcast with me Coach Bronson.

Coach Natalie:

And me Coach Matt.

Coach Bronson:

Today we are going to talk about something kind of fun. I feel like this is we talk about what is the goal, what is the purpose of us having this conversation today? And it's about embracing an identity.

Coach Natalie:

Yes. One of our favorite, and I think.

Coach Bronson:

It'S an identity that can help you kind of hone in on some of the things that you can do to improve your progress, sustain your progress. And I don't know what's another way.

Coach Natalie:

To describe it, really become a freaking superhero, honestly. Like your own superhero.

Coach Bronson:

I like that you said superhero. Yeah.

Coach Natalie:

I think it's a superpower what we're.

Coach Bronson:

About to talk about today, because superheroes.

Coach Natalie:

Are different and, you know, superheroes step into a new identity and when they put on the identity of their superpowers.

Coach Bronson:

She'S making me geeky. My heart is fluttering. She's using terminology that I can totally buy into.

Coach Natalie:

And we can even talk about this in advance, people. I think I'm making this man fall with me right now. Oh, my God.

Coach Bronson:

We're talking about superheroes. You guys don't know it, but I'm a superhero. And so it's good chant because we have bought into this identity. And what we're going to talk about today is the idea that health and fitness, the pursuit of health and fitness is counterculture right now. And if you are somebody who is in the minority of trying to improve your health and fitness by doing things the opposite of what society is telling you to do, then you are extraordinary. Yes, you are stepping. We wanted to give you some ideas and help you wrap your head around the idea that being counterculture is what you need in order to be healthy.

Coach Natalie:

Absolutely. And when you can shift your mindset around what it means to be countercultural, that you're not weird or wrong. I don't know what's another word?

Coach Bronson:

Making a mistake. Yeah, this is something that, you know, I mean okay, guys, just personal experience. I've been partnered with for four plus years. I've been health and fitness coach for twelve years. There are times where I look at some of the things that I'm doing nutrition wise, exercise wise, that are different than a majority of the people that I've trained from or that I've learned from, the people that I've gotten information from from years ago. So there's some things that I do now in my fitness routine when I'm working with clients and the fitness routines that I have that are very different and they go against the culture of what I was originally taught health and fitness was. And there are times personally where I catch myself. I'll catch my eyes. My own glance in the mirror and look at myself in the face and be like it's really just sometimes it's like a step in faith. A leap of faith. Even though I know from my experience that it's not. But because the information and the processing and methods and concepts have been so ingrained in me. Even now. There are times where I second guess. I'm like, absolutely. It's really hard to come to me.

Coach Natalie:

You all get to see the bronson that is hyper confident, like in front of the camera sharing with you what you need to be doing. He appears to not have any questions about what he's sharing 100% in his power. And I get to see the other side where he's preparing to share this information. And sometimes there's a hesitancy because he knows that it may be received. He's thinking about how this will be received. And not only by those who need to hear it. And that's what really propels him forward to share it. Even if he thinks he might ruffle some feathers. Because he's also thinking about those who have become very large. Not only in the mainstream. But those even in within the Ketogenic space. Within the fitness industry. And thinking about how they will respond to it. And here's the thing, people. This relates to you as much as it relates to coaches. If we have coaches listening to us, this really relates to professional coaches. We are shutting ourselves up because for fear of what the masses are going to think or the traditional paradigm as we're going to be talking about today, then we are doing a disservice to those who we could be serving. There are people that need to hear this message, and the more of us that there are in the space sharing this message, the better we have something to say, and we cannot keep shutting ourselves up.

Coach Bronson:

We want to become the majority. That's the goal.

Coach Natalie:

That's the goal.

Coach Bronson:

I don't want to be I don't want to be a minority. Something's about that I can't change, although.

Coach Natalie:

I will say, just knowing what industry does to things, I don't really ever want to be in the majority.

Coach Bronson:

Well, true. Well, that's oh, God, that's a deep conversation.

Coach Natalie:

We've all seen what's been happening with Keto and Paleo and all of the.

Coach Bronson:

Things that are absorbed and assimilated, right.

Coach Natalie:

The more they become mainstream, the more watered down, the less helpful and healthy they become. And now I was just having this conversation with someone the other day how unfortunate it is that there are now so many voices and so many conflicting opinions out there that people are confused. They get into this space and they have no idea what to do because there's just too much bickering and arguing about all the ways that this is right and this is wrong.

Coach Bronson:

Right? Yeah. No, I absolutely understand. We had this conversation because I don't know what the timing is going to be on the video that I did, the review from Mike, if that's when that's coming out versus when this is coming out. But it's really hard because one of our goals and you guys have heard us talk about this is we want to provide context.

Coach Natalie:

Out for yourself.

Coach Bronson:

Right. We are not stuck to a method or a protocol. We look at each person and we try to follow principles and concepts that we know work. We've taken all the information that we've had access to, all the experience we've got access to, and we kind of say, okay, what are the things that are working for people in these different scenarios? And then we try to fit those solutions to those scenarios exactly. And it's not the same for everybody.

Coach Natalie:

No.

Coach Bronson:

So understanding that, if you want, I'm plugging us right now. Right. Because I want people to understand that if you want to filter through the noise, we are unfiltered. There's a plan. Word. No. But if you want help filtering through the noise, if you want help trying to understand how eight different people can say eight different things and all be.

Coach Natalie:

Right and how to know what's right.

Coach Bronson:

For you and figure out what the hell is going on and how are there eight different doctors online? You all have hundreds of thousands of followers who all say different things.

Coach Natalie:

Yeah.

Coach Bronson:

And how to make that work. That's what we're here for. If you want to understand the context as it applies to your life, listen to this podcast. Follow us on Instagram. Follow us on YouTube. That's awesome.

Coach Natalie:

And if you need more help deciphering and really getting to a place that ties in so well with the topic of today's conversation, what we do as coaches, with our private clients, we want you to not need us anymore.

Coach Bronson:

You need to graduate from us.

Coach Natalie:

We want you to graduate. And we want to bring in someone who is just as confused as you are and help them graduate as well. Because what we want you to do is to become your own advocate, become your own superhero, stand in your power and know exactly what you need to do for you in any given situation.

Coach Bronson:

I'm going to take you one step further. I'm going to annie up.

Coach Natalie:

Okay?

Coach Bronson:

We don't want you to just stand in your own power and be your own superhero. We want you to be an example for other people absolutely. So that they can become their own superheroes.

Coach Natalie:

Ripple effect.

Coach Bronson:

This is not about us trying to get huge. Yeah. We want to get huge. We'd love to have huge followings and grow business and do all this kind of stuff. We want the game. Yeah. Right. We want the game. But what really drives me is seeing other people seeing other people become coaches and seeing other people start forming support groups and getting a Facebook group or hey, so and So asked me this question, and thanks to your information, I was able to answer it for them there's.

Coach Natalie:

The key is not jumping onto this Internet bandwagon of creating a course and having your method or whatever, but learning how to filter through the noise and decipher the right formula for you and then going on to help other people do the same, right?

Coach Bronson:

So the idea of being counterculture is the basis of all that. We can't be special if we're all trying to be the same.

Coach Natalie:

I love that, right?

Coach Bronson:

And society right now, in case you haven't been paying attention, society right now, the number one initiative in the world is to make everybody freaking the same.

Coach Natalie:

Stepford wives, right?

Coach Bronson:

I'm not going to get into it too much, but women are men, men are women. Kids can be either or. There's so much. Right? We all need to eat the same food that's provided for us by the government. We all need to be the same.

Coach Natalie:

It's unfiltered. Go ahead, say this. I think this is happening because of this impending crumbling of the paradigm. Now that we have all this challenging the paradigm.

Coach Bronson:

Absolutely.

Coach Natalie:

There is this fear a month, the.

Coach Bronson:

Elite and the business and the corporate and the people at the top who are like, we're going to lose everything. We talked about it in our other episode a little bit. It's the idea that decentralization is a thing. Technology, where we are in society right now, we have guys, listen to me very carefully. You have more opportunities to gain your self control and independence from everything, more than ever before, everything at your fingertips, everything you have in order to become completely independent, selfreliant, physically, mentally and emotionally and intellectually and financially and financially is all right there in front of you. And the people at the top are ******* scared.

Coach Natalie:

Yes. That's what we're seeing. All of this trying to silence anybody who has an opinion that is counter to the norm. We see websites being shut down now. This is why a lot of people in our space are leaving Facebook.

Coach Bronson:

They're leaving. Here's a good example, just a super simple example. I tried that post that I made today with all the influencers who are in shape, talking about the five tips on the things you need to do to get in shape and healthy and fitness and health. No, it didn't get flagged. But in tagging everybody, I had to go to the website for Dr. Baker to find his Instagram handle because it wasn't coming up in Search. So you couldn't I could not tag him. I literally could not tag him in Search.

Coach Natalie:

So real now, y'all.

Coach Bronson:

It was ridiculous.

Coach Natalie:

First of all, I would say if you were a person being silenced or censored by any platform good job. Congratulations.

Coach Bronson:

Good freaking job. I can't wait. I can't wait till I get big enough and loud enough and oh, my God. It'd be freaking awesome.

Coach Natalie:

Yes, we're looking forward to that.

Coach Bronson:

Side note that's kind of like, somebody told me a long time ago I was in some training somewhere, leadership training. She's punching her mic over there, some kind of training years ago. And the guy given the class asked, how much taxes do you pay in a year? And I said, I don't remember what the number was. We said, what if you had to pay a million dollars in taxes every year? What would you think about that? And everybody in the room is like, no, I don't want to pay a million dollars in taxes.

Coach Natalie:

I'd be like, that must mean I'm doing ****.

Coach Bronson:

And none of us were in that mindset. And he's like, well, how much would you have to be bringing in to have to pay a million dollars in taxes? And we're like, oh, snap. So it's something that, on the surface, seems bad. I'm getting banned. I'm getting shadow banned. I'm getting kicked off this platform. But that means you're doing something right.

Coach Natalie:

You are getting the attention of someone that is not happy with what you're doing. This is a good thing.

Coach Bronson:

Kind of what we want.

Coach Natalie:

This is what we're talking about. This is what it means to be countercultural.

Coach Bronson:

And this is a perfect thing, having the mindset that it's okay. Oh, my God, something has clicked in my head. Having the mindset that it's okay to.

Coach Natalie:

Have haters, that's actually a good thing.

Coach Bronson:

Is actually a good thing. It's okay. And I'll tell you right now, guys.

Coach Natalie:

Haters, it's the goal.

Coach Bronson:

It's the goal, and it's not that. Now, don't get confused with we're trying to say things specifically to be controversial, specifically to be incendiary and spew the.

Coach Natalie:

Trial just to get haters.

Coach Bronson:

Right? There are plenty of them already out there. You don't need to be one. And that goes into some other stuff we'll talk about where don't be over preaching and just keep your mouth shut. Do the work, don't preach.

Coach Natalie:

We will get to the how to for you all about how to step into this identity, embrace it, and be able to navigate. This is going to be a fun talk, your journey.

Coach Bronson:

Oh, my God.

Coach Natalie:

In a society that is not living the way you're seeking to live.

Coach Bronson:

And that's it living the way that you want to live. Because the way you want to live has nothing to do with how anybody else is living. You do not have to conform to anybody else's standard of living. Period.

Coach Natalie:

Period.

Coach Bronson:

Just suck it up. Define what you want to do and how you want to live, and go for it, right? So talking about what the norm is, we did a little bit of research. We pulled up some numbers, and we got some things to take a look at, because we want you guys to understand how different you are and how different you're becoming, because you may fall into one of these numbers that we're going to talk about, but you are trying to get out of it.

Coach Natalie:

The goal is to not be a statistic.

Coach Bronson:

The goal is to not be in these numbers. Right?

Coach Natalie:

Yeah.

Coach Bronson:

That's what we're looking for. So when we talk about some numbers, the majority of people, we're going to save the 71% one to last.

Coach Natalie:

Okay.

Coach Bronson:

Because I think that's more impactful to.

Coach Natalie:

Me, that just brought the whole message home.

Coach Bronson:

So just a couple of things. 25% of Americans don't do any exercise at all.

Coach Natalie:

Not active at all.

Coach Bronson:

Right.

Coach Natalie:

Not just structured exercise. They are not at all active.

Coach Bronson:

So we're talking completely sedentary. We said that at the same time. Jinx. Is it jinks? 25% of Americans. Okay, now take that into consideration. With 45% of Americans are obese and that number is rising at a significant rate.

Coach Natalie:

Yes. And if you include that with overweight, we're talking overweight and overweight.

Coach Bronson:

That's crazy. That's crazy. Which is even crazier. 70% of Americans are overweight because that is ridiculous.

Coach Natalie:

Think about that when we say the next is 71%.

Coach Bronson:

So one in three, which is 38%. 38%, which is technically a little bit more than one in three, if we do the actual math. But almost 40% of the US population is prediabetic, guys. 40% of the US population is prediabetic. If you throw on top of that another 10% plus that is actually diabetic. We're looking at half of the one out of every two people that you know is diabetic or prediabetic. Half of the US. Population.

Coach Natalie:

Explain to me I would go one step further to say even more.

Coach Bronson:

So more than half that's not even included.

Coach Natalie:

People aren't reported and is heading in that direction.

Coach Bronson:

Correct.

Coach Natalie:

You're just not clinically prediabetic yet.

Coach Bronson:

You haven't been diagnosed. So I think the numbers are probably very much higher.

Coach Natalie:

Absolutely.

Coach Bronson:

Very much higher. I was going to go somewhere with that. 50% of Americans are pre diabetic or diabetic. And we haven't even we didn't even look up because we just did this quick little search before we started the podcast. We didn't look up. Percentage of Americans with dementia, Alzheimer's, cardiovascular disease, autoimmune issues, gut issues, dirtyculitis IBS, Crohn's, PCOS, arthritis, fertility issues. We get into all that stuff. So all of these things are all lifestyle?

Coach Natalie:

Absolutely.

Coach Bronson:

So this is what we're talking about, guys. This is the norm. Oh, I know where I was going to go with that. Explain to me how this is why. Well, I would say this is why we need to become a culture. Everything that we've been told, culture, the society we live in today is creating these issues.

Coach Natalie:

And if you think about it, one of the biggest things I see with clients is not wanting to go against the norm. Right.

Coach Bronson:

Don't go against the grain.

Coach Natalie:

And wanting to fit in. There's a desire to fit in and what other people are going to think and all of that. Let me ask you if the majority represents all of these statistics we just shared. Diabetic, pre, diabetic, obese, inactive. Is that what you're seeking to emulate? You're seeking to emulate what the majority is doing? You don't want to go against what the majority you don't want to ruffle feathers. You don't want to worry about what other people are going to say. That means that you're desiring to be in this it's a choice population of people, this majority of people. You want to be a part of the sick majority, right? That's what you're saying when you say you don't want to do you don't want to be different. That's not my goal.

Coach Bronson:

I want to be different.

Coach Natalie:

I want to be different. I don't want to be a part.

Coach Bronson:

Of the sticker, guys, if you haven't noticed, okay? Just talk about embracing this identity of being different, okay? If you haven't noticed the joy that I get when I talk about the fact that I'm 50 years old, I'm a grandfather, and I will take on anybody at any age. Let's go. And I'm not talking about fighting, but it's physical activity, the ability to do things, my function of my body, my flexibility, my strength, my movement, all of the things, because I want to be different. I don't want to be the 50 year old who you look at walking down the street and think they're 60 or 70 or 80. I don't want to be 60 or 70 or 80 and be in a walker or a wheelchair or even need a freaking cane.

Coach Natalie:

Coach Bronson has been doing Brazilian jiujitsu again for the last month and a half.

Coach Bronson:

Yeah. Love it.

Coach Natalie:

And last night, he said to me, everything on my body hurts.

Coach Bronson:

Almost everything.

Coach Natalie:

And I love it.

Coach Bronson:

And I love it. Yes. My training the last couple of weeks has been probably the hardest training that I've had in a long time.

Coach Natalie:

Look, when your body is sore, right, because the DOMS were sitting from his leg day and from three days of BJJ this week. And when the DOMS are sitting in, does it not just it reminds you that you're alive. It's a feeling in your body or getting connected to your body and feeling alive.

Coach Bronson:

You know what I think? I think to myself when I'm feeling this, I wish everyone could experience this, because not enough people do.

Coach Natalie:

Yeah.

Coach Bronson:

Not enough people. Understand the mindset that it takes to enjoy discomfort.

Coach Natalie:

That right there is the banner statement. Embrace discomfort, everything will open up to you.

Coach Bronson:

Oh, my God. The counterculture right now, the culture, everything in society yourself.

Coach Natalie:

More comfort.

Coach Bronson:

Convenience and comfort and speed and oh, my God. Yes. Absolutely.

Coach Natalie:

Yep. Pad the walls. You might as well. Would you rather just be in a straight jacket with padded walls?

Coach Bronson:

As long as there is Netflix.

Coach Natalie:

Comfortable, safe, and easy. Yes. Convenient. Microwave culture.

Coach Bronson:

This is something that I don't know if it's actually true. If you're a listener and you raise chickens, let me know if this is true. But I heard a long time ago, this might have been when I was a kid the story that if you're raising chickens or any birds in general and it's time for the eggs to hatch, that if you assist the baby bird hatching the eggs, they will die.

Coach Natalie:

Yes.

Coach Bronson:

I don't know if this is true. I just have heard that the analog, the analogy has always been stuck in my brain. The idea that the struggle for life is what creates and enables life.

Coach Natalie:

Yes, I do remember that the bird has to fight its way out of the shell yeah.

Coach Bronson:

In order for it to survive.

Coach Natalie:

Yeah. Think about butterflies. Right. Caterpillars cannot become butterflies. If somebody were to cut the cocoon open for them, go through the process of changing, emerging, and trying to struggle out of that, that's what creates the wings when you think about it like that. You know what? That makes me feel like a superhero myself. For those who don't know, I was extremely premature as a baby, so I was, like, six or eight weeks early, and I came out jaundiced. I had, like I did too.

Coach Bronson:

I had jaundice as well.

Coach Natalie:

Yeah. My lungs weren't developed. I mean, I was tiny. My dad could hold me in one hand.

Coach Bronson:

Wow.

Coach Natalie:

I was fighting for my life to get here, to stay here. So my life is a miracle. And for me to poison my body, poison myself over time, slowly over time, with toxic substances would be it's like a slap in the face to God, to nature, to my parents, to everything that had to happen for me to have this life. Right. I love GaryVee because he talks about the fact that we are it is a miracle.

Coach Bronson:

Absolutely.

Coach Natalie:

It is a miracle to be who you are, to be existing where we are right now.

Coach Bronson:

The number of things that had to happen for us to be to become who we we are are where right now. Yeah. So those are some of the things what was the 71%? We got off track with the percentage. This is the eye opening one, guys. So we just talked about how all of these numbers are showing that a vast, vast, vast majority of people in the United States are stage I got to learn. I keep doing that. In the United States are obese, unhealthy, unwell, don't exercise whatever.

Coach Natalie:

Right. And I will say that although there are definitely countries that are more healthy than the US. I would say that a lot of this applies to worldwide population. Okay. So remembering that we said 25% of Americans are not active at all. 30% of Americans we didn't share this one yet 30% of Americans report that they do resistance training two or more times a week, and this is strength training specifically only, and then keeping in mind, as we said, about the 10% diabetic, almost 40% prediabetic, 45% obese, 71% of Americans is so America.

Coach Bronson:

America, this is so Marca, America self.

Coach Natalie:

Report as having good or excellent health. I wonder how they are defining that.

Coach Bronson:

Yeah, 70% of Americans are obese, overweight, or obese. 50% of Americans are pre diabetic or diabetic, but 71% of Americans think they're healthy. That's crazy.

Coach Natalie:

That is delusional is what that is.

Coach Bronson:

Absolutely. Because here's the deal. What is health?

Coach Natalie:

So why would not only the fact that Americans tend to be a little arrogant.

Coach Bronson:

Why would deservedly so we are the best country in the world.

Coach Natalie:

Why would the perception be that they're healthy when the stats clearly show that we're not? Well, there's a few reasons.

Coach Bronson:

There's a few reasons. Okay, so let's talk about what is the message around health, the societal message around not just what health is, but also how to attain it, right.

Coach Natalie:

So what would be leading people astray to think that they're healthy?

Coach Bronson:

Right? Because here's the deal. They may not be healthy, but they may think, I'm doing all of the things I need to be doing to be healthy, doing everything the government is doing.

Coach Natalie:

Everything is healthy.

Coach Bronson:

I'm doing everything right. So it must be fine.

Coach Natalie:

And you know what? I could raise my hand there, because before I started this lifestyle, I thought I was being healthy. There were all kinds of things I thought I was doing that I thought were healthy.

Coach Bronson:

Sure. Absolutely.

Coach Natalie:

And they were wrecking my health 100%. It had me on multiple medications for chronic illnesses, pooping my *** off all.

Coach Bronson:

Day long every day, couldn't do anything. Horrible. Absolutely horrible. When we talk about the societal message of health, I don't know if it's the number one thing, but the biggest thing to remember, guys, is that right now, when we talk about health in society today, whether it's a doctor, whether it's a fitness influencer, whether it's a magazine, a TV show, or whatever else, they're just concerned with how skinny you are. That is the overriding, probably number one thing at the top of the list. Outside of us weirdos who understand what health and fitness is really all about, if you go to any random person on the street and ask them, what does it mean to be healthy? Probably eight.

Coach Natalie:

They're going to think about eight or.

Coach Bronson:

Nine out of ten of them. We're going to say not being fat.

Coach Natalie:

It's going to be and it's body size. It is not about not having body fat.

Coach Bronson:

Yeah, well, that's a whole other thing.

Coach Natalie:

It is about not appearing fat and size of your body, because they will look at someone skinny and imagine and assume that that person is healthy. But we know many people we've worked with many people who had an astronomical amount of body fat on their body, and they looked skinny.

Coach Bronson:

Yes. And that's something to keep an eye on, guys, is that your mindset what is your mindset on health? How often are you looking at an influencer and asking if they're healthy or.

Coach Natalie:

Are they skinny or do they appear fit?

Coach Bronson:

Right.

Coach Natalie:

Fit because they have muscles or they have the proportions of a fitness model, and you have no idea if they're healthy. They may not be healthy at all, but we are associating health with the way somebody looks.

Coach Bronson:

Yeah. And again, there's a balance there, and that's understanding what that's about, because your looks do have an indicator. They do provide an indicator on your level of health.

Coach Natalie:

Right.

Coach Bronson:

And there is a difference. I would rather look fit than looks skinny.

Coach Natalie:

Absolutely.

Coach Bronson:

So that's definitely something to keep an eye on when we talk about context, where you're getting information and right now, society's information, if the message is about losing fat, listen to somebody else losing weight. Losing weight, yeah.

Coach Natalie:

Usually the message is about losing weight.

Coach Bronson:

That's true. You're right. There is a distinction. There's a distinction most often from a societal standpoint in institutionalized messaging, let's call it that. It's about weight loss.

Coach Natalie:

It is, yeah.

Coach Bronson:

Not fat loss. Because they don't even want to make that distinction. Because I guess if they make that distinction between weight and fat, then people start questioning, well, wait, what about muscle?

Coach Natalie:

Right.

Coach Bronson:

How does that play in the only.

Coach Natalie:

Time I see anybody talking about fat loss versus weight loss is if they're into fitness and they understand the difference in they're talking about body composition, but still, the grand majority is not even concerned with body composition at all. Right.

Coach Bronson:

It's just fat loss. You're right. Yeah. The scale. All right. So that's one of the things to remember is form over function is what the current majority message is all about. How do you look? Not how well does your body work?

Coach Natalie:

And this is something to consider when you're thinking about who you're looking at. Right. Like you said, there's a combination here. Like, do you want to listen to somebody who is not living a lifestyle themselves and preaching it, but not following it and probably doesn't even look the part? And do you want to listen to somebody who looks the part? And so you just assume that they know what they're talking about because they look the part.

Coach Bronson:

Right. It's hard to tell.

Coach Natalie:

Yes. There's a gray area in the middle here. Let's not base everything off of what somebody looks like.

Coach Bronson:

Yeah. It is really hard to know where to get your information because you can't do it all on looks, but you can't do it all on information either. So you kind of have to this.

Coach Natalie:

Is what we mean by filtering through.

Coach Bronson:

Right. Okay. Something else we got here. What about the message on diet? Things that we should be doing to be healthy?

Coach Natalie:

So, unfortunately, the paradigm, the majority is still spreading the message of standard American diet.

Coach Bronson:

Yeah.

Coach Natalie:

And it went from the food. Guide pyramid scheme to my plate. To my plate, which is really no different. It's just pictorially represented differently. And we're still being taught that carbs should be the majority of the diet.

Coach Bronson:

It's worse than that. We're not even being taught that carbs should be the majority of the diet in many textbooks and many of the institutionalized training programs for trainers, nutrition and things like that. It's being taught that carbs are the preferred source of fuel for the human body.

Coach Natalie:

Right.

Coach Bronson:

Not even just that we need to have more cars that carbs, but that our body works better on carbs.

Coach Natalie:

That is what they're using to justify or to cars. Right. Why they say that we need to be consuming mostly cars? Because they believe and a big part of this is that it takes science 20 years to catch up. So, textbooks, didn't you just tell me the other day that we have a textbook we can look forward to?

Coach Bronson:

Oh, my God.

Coach Natalie:

Yeah.

Coach Bronson:

So, guys, if you don't follow Dr. Cyvis, the carb addiction doc on Instagram, is it the carb addiction doc?

Coach Natalie:

Carb addiction.

Coach Bronson:

Addiction. Okay, so at carb addiction doc on Instagram, dr. Cybus is a great guy. We did a video interview. He's got hundreds of thousands of followers. He has been working with Professor Tim Noakes and a bunch of other people. He told me, apparently over the past three years, they've been working on developing a textbook to be used in higher education institutions. Finally, that will basically be a general compendium of low carb ketogenic nutrition.

Coach Natalie:

And here's the thing, guys. This will be the first one.

Coach Bronson:

Yeah, I don't know any of them.

Coach Natalie:

So when you're thinking about okay, I really want you to think about this in the context of what you're hearing from who has been the authority throughout history, really? And unfortunately, in the past, the paradigm has taught us that we shop out all of our personal decisions related to health and fitness, to authorities outside of ourselves, that we are not the authority, that doctors have the authority, that personal trainers have the authority. And you have to ask yourself, where were they educated? How did they receive the information that they have? Because we all sometimes I say we all know. And I realize we don't.

Coach Bronson:

We don't know.

Coach Natalie:

But doctors are not educated on nutrition. No, they get like half a semester.

Coach Bronson:

Like 4 hours on human nutrition. 4 hours. It's like one class.

Coach Natalie:

And we have to ask ourselves, as Ross just explained, what do you think they're being taught in that one class that they get in med school that they got however many years ago, in the eight years it took them to become a doctor? Right. Because it's not a short. It's not a couple of years to become a doctor in this long education. They're getting a few hours from an institution. Where did the institution get the information that is being shared with the doctors about nutrition. It's not up to date, guys.

Coach Bronson:

It's not. I'll tell you right, guys, right now. And if you're listening to your doctor and getting nutrition advice from your doctor, you need to stop. Your doctor does not know squat about nutrition. Find someone who is knowledgeable in the current science that is not being provided by the institutionalized organizations that are basically bought out and controlled by Big Food, Big Pharma, and everything else.

Coach Natalie:

And if you haven't listened to our episode on the science and thinking critically about whether or not you need a study to prove something, please go back and listen to that episode. Because if we're waiting for studies to prove that low carb and ketogenic diets are the way to go or meatbased, we're going to be waiting a long time. Your children or grandchildren might get it.

Coach Bronson:

By then, but maybe just as an example of the time frame, okay. Professor Noakes was taken to court. All that stuff. That was almost ten years ago.

Coach Natalie:

I don't know if you all even know that.

Coach Bronson:

Right? So professor noakes, as a doctor. Basically. He's from South Africa. He was basically taken to court by the South Africa. I don't know all the details of the names of the organizations. Was it Australia? I thought he was from South Africa.

Coach Natalie:

I could be mixing it up because of low carb down under, and I get because they pre present their he.

Coach Bronson:

Presents their low carb down. Okay, so I think he's from South Africa. I'm pretty sure I don't take care.

Coach Natalie:

Of work for it.

Coach Bronson:

If it's not, then I'm wrong, then it's Australia. But either way, he was taken to court basically because he was treating his patients with a low carb diet and the national organizations for health and medicine and whatever else.

Coach Natalie:

You are correct, sir. He's South African, and I apologize to all Australians and South Africans for how frequently they are mixed up with one.

Coach Bronson:

Another because of the accent. So I guess it was the South African Medical Association or whatever. It's like the AMA, like the American Medical Association in America would be for South Africa. Basically, they took him to court. It was like a two or three year thing. He had to go multiple times, and that was almost ten years ago. He basically won the course.

Coach Natalie:

The Health Professions council of south africa. HPCSA.

Coach Bronson:

Okay, cool. So, yeah, he basically had to go to court to basically prove that he wasn't performing malpractice by telling his patients to not eat cards. Three years in court. Now, the good thing about that, and this is what Dr. Savage told me, is that all the time he spent developing the content to defend his position is what's leading to this textbook. Right. He basically said, okay, you bring your science, I'll bring my science, and we can see who wins. And he won. And that's kind of where the basis for the idea this textbook is coming from. So if you're not familiar with Professor Tim nopes. He is low carb OG. I think he's up there probably with Finney and Bullock, as far as the top three that have been in the space for the longest, at least from a scientific perspective. So that's really cool.

Coach Natalie:

You know what I didn't know about his book that he co wrote in 2017, lore of Nutrition.

Coach Bronson:

I didn't know about that either.

Coach Natalie:

This sounds fascinating.

Coach Bronson:

Is it like a subtitle so in.

Coach Natalie:

It, Noakes describes his conversion to low carbohydrate dieting, explores how the Lipid hypothesis is, quote, biggest mistake in modern medicine, and details his struggles with the medical establishment. I want to read.

Coach Bronson:

There you go. That sounds like a good read. So that's the case, in case you weren't wondering what we were talking about. That's just further example of how society is where society is at, where the information is coming from, and how those.

Coach Natalie:

Who are speaking out are being silenced.

Coach Bronson:

Right.

Coach Natalie:

Or attempting to be silent.

Coach Bronson:

And I tell you what, I don't think that Professor Noakes regrets a single moment.

Coach Natalie:

Absolutely not. I'm sure.

Coach Bronson:

Not a single moment.

Coach Natalie:

Why? Because he's focused on trying to help people.

Coach Bronson:

Because he knows he's right.

Coach Natalie:

And everybody that's in this space who is sharing information about this countercultural lifestyle is doing it for the same reason. We have seen evidence in ourselves first. In ourselves, in those we love, in patience, in clients, whatever walks that we're walking in. And we believe in it so deeply because we've seen it work. We've seen the stories, we've seen the success stories. Yes. You cannot close your eyes once your eyes have been open to it.

Coach Bronson:

Yeah. I almost want to say the other things that are stacked against us, but I don't think that's really the way to look at it. I think it's just another example of where this information, where society's mindset comes from, is personal trainers, nutritionists. So we just talked about the medical establishment.

Coach Natalie:

I just read my mind.

Coach Bronson:

Educational establishment, things like that. But when it comes to the first line of where people go to for help yes.

Coach Natalie:

Fitness professionals.

Coach Bronson:

Fitness professionals and nutritionists. Right. I need help with this. I'm going to find a nutritionist online. And then they fed the same garbage, the same garbage as a doctor or their college or whatever else, because they're getting their information from the same places.

Coach Natalie:

Yeah. And what really burns me up is those who are out there trying to arguing against, oh, my God. Like, oh, no one needs to worry about gluten unless you're Celiac, everybody, don't be crazy and get rid of a whole food group. You're weird and wrong and crazy for that. And it's just vilifying anybody who's trying to do something that they believe is healthy for them.

Coach Bronson:

Yeah. And that's where it's really dangerous, because it's not just like when you go to the doctor, when you go to a medical institution or something like that, and they're publishing scientific papers, those are objective, theoretically, and those are non connected to an individual. Right? So, but when you go to your trainer or you go to a nutritionist and they start making you feel bad for making choices for your own benefit, that's malpractice, that's borderline, you need to sue them. Repetitions you have other than firing them.

Coach Natalie:

I hate to say this because I don't believe that this is part of the problem, is that anyone who is not a registered dietitian or has a certain credential is what's the word I'm looking for, saying that they don't have any credibility to be able to speak about this. So I hate to say this, but most personal trainers have no credentials and nutrition they don't and no knowledge absolutely.

Coach Bronson:

Outside of their purview.

Coach Natalie:

That is not to say that people who do not have a nutrition Credential, according to what the government says is licensed for legal purposes to practice in the United States is not credible. Because in that case, none of us in this space would be, including all.

Coach Bronson:

The doctors that you guys are listening to. Just because MD doesn't mean they know about it.

Coach Natalie:

I looked into becoming a dietitian years ago because I was so passionate about this stuff. And when I discovered what you have to go through to become a registered dietitian and understood that I would have to regurgitate back to them everything they wanted to hear, that I don't believe in, that I don't believe is correct or true or healthy for people. I just couldn't reconcile it within myself to do that just to get the credential so that I can say I have that credential and then feel justified in speaking without being silent.

Coach Bronson:

So kudos to any registered dieticians or licensed dietician nutritionists out there who are listening to this.

Coach Natalie:

Michelle, Her, Temple.

Coach Bronson:

All of you guys freaking rock for going through all of that and then realizing the truth and.

Coach Natalie:

Speaking the truth regardless or even what was it. Diana Rogers is the one that I attended a workshop she gave at Pay of X back in 2016. And that was when I was thinking about becoming a dietitian. And after attending her workshop, she just she like it was like the buzzkill of the entire year. But I'm glad I saw that side of it because she shared her experience, because she was already on this side of things before she did it, and she just grinned and bared it and got through it. And now she is one of the leading voices in this space and sharing truth, and she has that Credential. And so it does help when somebody who is a doctor or a registered dietitian, nutritionist nurses, can use their voice and sharing because people still have this veil of that's where the authority goes. But we have to challenge that. We have to challenge that. Read the book. Lies My Doctor Told Me by Dr. Barry.

Coach Bronson:

Dr. Barry, it's a great book and it's a great example of all of the things that doctors get wrong.

Coach Natalie:

And I will say, although I'm not a huge proponent on functional physicians, I have been very much a proponent.

Coach Bronson:

You don't want to just sign up for like eight different prescriptions.

Coach Natalie:

I still work with a functional doctor. Naturopath, I do feel strongly these days that they push supplements the way doctors push prescription pharmaceuticals. I do think it's a step in the right direction, but it is still very heavily like, supplement based. Supplement based and not lifestyle. But they do embrace lifestyle and nutrition interventions. And I will say, with my experience of working with multiple functional doctors over the years, their dietitians that they have on staff and nutritionists that they have on staff have seen the light. And essentially. The first time I ever walked into one of those offices and I had my sit down with a dietitian. She said. Okay. Well. If you're doing X. Y and Z. Because they sat down with me for 3 hours and we had actually cared to listen to my entire health history by the time I sat down with her. She said. Well. I don't have to give you the spiel that I usually have to give because you're already doing all the things that I would recommend. So they are more progressive in regards to nutrition most of the time. So if you are working only with allepathic medical doctors and they are telling you they're giving you nutrition advice for whatever your ailment is, and it goes against what you've been trying to do, and you're secondguessing yourself now because of it, please get a second opinion. Get a third opinion from functional doctors, from Naturopathic, doctors from dietitians who are outside of the norm. Don't settle for just one opinion and just hang your head on that.

Coach Bronson:

Yeah. And just in case, because I know this is a word that people talk about a lot, and that is what allopathic medicine actually is.

Coach Natalie:

Yeah, I was going to say I use this word. I don't know that everybody understands.

Coach Bronson:

Yeah. So basically allopathic medicine is the treatment of symptoms and not the removing the root cause of those.

Coach Natalie:

Yes. Root cause is what we want to focus on. Root cause healing.

Coach Bronson:

So when you go to a doctor, he gives you something so your symptoms go away. If you have cancer, they may try to remove the cancer chemo so that it goes into remission. You do these things, you have an.

Coach Natalie:

Injury, they want surgery.

Coach Bronson:

Right. So the injury is an easy example. Okay. Why did you break your leg, Johnny? Well, because I was climbing the tree. Well, maybe we should keep you from climbing the tree. The climbing the tree was the problem.

Coach Natalie:

Or teaching you how to climb it properly.

Coach Bronson:

Right. So climbing the tree was the problem. The doctor can't fix that. All they can do is fix the broken leg.

Coach Natalie:

Yes.

Coach Bronson:

And that's where we want to look at. That's where Naturopaths functional medicine doctors and Naturopaths have a different focuses. In many cases, they're actually trying to help you identify what the root cause of your problems are and address those now.

Coach Natalie:

And they look at things systemically, so they're not just looking it's not like going to a neurologist that's only going to look at your brain right. Or going to a GI doc that's only going to look at your gastrointestinal tract. The functional doctors are looking at the entire system, how all your different body systems play together. So how endocrine is connected to digestive system, is connected to circulatory system, all the things so they can make connections that specialized doctors can't miss most of the time.

Coach Bronson:

Yeah. Okay, we digested it a little bit. Well, not really. I mean, we're just basically, in case you're not diving, in case you're not sure what we're talking about, we were just kind of going over some of the things in society that are demonstrations of where things have gone wrong and.

Coach Natalie:

Why we think we're healthy when we're not.

Coach Bronson:

Yeah. The general populace, where they're getting their information from and why we have 70% of America is obese and overweight and diabetic.

Coach Natalie:

So we empathize with the fact and actually sympathize because we have been there.

Coach Bronson:

Yeah.

Coach Natalie:

With those who really are confused and don't understand, why am I so sick? Why am I dealing with this, that and the other and not knowing that it's even connected to your diet, to your lifestyle.

Coach Bronson:

And the other aspect of why we're going through all this stuff is because we really want you to understand how different you are. We're going to get into embracing that, but we really want to build a case for you on all of the things that are currently in society right now. So when you start looking at, well, that's not what I think. That's not what I think. That's not what I think. That's not how I want to be. I want to be able to do this. I want to be able to do that. You can start putting a picture together of I'm a ******* rebel.

Coach Natalie:

Right.

Coach Bronson:

You know what? We need to come up with a T shirt that uses the Rebel Alliance from Star Wars symbol. Right? And it says, can you all tell he's a nerd? I'm not counterculture. I'm Keto culture. With the Rebel Alliance symbol.

Coach Natalie:

Stop it. Okay, if Autumn is listening.

Coach Bronson:

Right? I'm Keto culture. I love that maybe, like, on the side, we can put counter or something so people know what we're talking about, but I think that'd be kind of cool.

Coach Natalie:

I love it.

Coach Bronson:

Any T shirt, write that down.

Coach Natalie:

Keto cultural.

Coach Bronson:

Keto culture. Okay, so the other thing is where was I going with this? Where's my notes? Oh, the other message, in case you may have heard and we know this one will be quick, is eat less, do more. We know that that's not right. We know that doesn't work. But that is the common solution that most people will give you.

Coach Natalie:

And it's just caloric deficit, caloric deficit, caloric deficit, caloric deficit. What does that even mean? How does somebody even understand that? But people just yelling it.

Coach Bronson:

It's all about balance.

Coach Natalie:

Calories in, calories out, caloric deficit. Eat less, move more.

Coach Bronson:

Right? So if you're listening to this and you understand that it's not about caloric deficit, it's not about eat less, move more. It's about hormones. It's about adequate nutrition. It's about satiety. It's about nutrient density, bioavailability, and all of those things. If you understand that, you, sir, you, ma'am are different.

Coach Natalie:

And that is a good thing.

Coach Bronson:

And that is a good thing. All right, so how does all this information then tell me something. How does all this information society is putting all this stuff out there and all these different avenues of information we talk about, what does that mean to the normal person? How has that affected how we live our day right now? Day to day?

Coach Natalie:

Oh, my gosh. Massively in many ways. What do you mean how we live our lives?

Coach Bronson:

So we've gotten all this information. Now when someone's making their decisions about how they live their lives, what's their lifestyle look like, what should they be.

Coach Natalie:

Eating when they, you know okay, there's levels to this. Okay, so the majority of the population is not even thinking about their health at all. It's just do what I've always done. Do what my mom did, do what my generationally these habits and routines and traditions around food. We just do what we've seen other people doing. We do what the commercials tell us to do. Right? Oh, new flavor of Oreos came out. Right? We live our lives worshipping. If we're following the norm, if we're following culture, we worship sugar, anything that tastes sweet. We worship anything out of a package. Every celebration needs to be including including food. Not just including food. It's about the food.

Coach Bronson:

What are you bringing?

Coach Natalie:

What are you bringing is about really? It's about the desserts. Unfortunately. It's not even a focus on the turkey.

Coach Bronson:

I don't know. My family we got some meal stuff going on.

Coach Natalie:

Well, none of it's all comfort. It's the comfort food all related around the comfort food. All of the feelings that were associated with food growing up and how this makes me feel. And Grandma's pie and macaroni and cheese and oh, my gosh, when you're sick, grilled cheese.

Coach Bronson:

Grilled cheese and tomatoes.

Coach Natalie:

Chicken noodle soup or tomato soup. Or just for any circumstance, any situation, any celebration, there is a food every holiday, every emotion, right? Oh, my gosh. You could say sad, happy, mad, sad, depressed. Ice cream and ice cream in front of the TV. It's like there is something that is associated.

Coach Bronson:

Pizza was my happy food.

Coach Natalie:

Yeah.

Coach Bronson:

It's crazy. Whenever something good happened, I got promotion, something happened at work. I closed the Deal project, something like that. Set a PR at the gym, whatever. It was like, I'm getting pizza tonight.

Coach Natalie:

Oh, and you still hear that in gyms all the time. It's about the pizza and the beer or the how about the triathletes? They literally train to do a triathlon to have pizza and beer after, right?

Coach Bronson:

It's crazy. It's crazy. One of the things about that whole idea, right? Everything's about food culture, and it drives me crazy is how that transfers from generation to generation and how we assume this is one thing that drives me nuts, particularly now, not as much. Because when I didn't know when I was a parent, because I said the same freaking thing as a parent, right? I want to get my kids these treats because they'll have a better time, they'll have more fun. They'll remember this event, whatever it is. The kid is not going to remember that you took them to the amusement park unless you get them cotton candy.

Coach Natalie:

Yes.

Coach Bronson:

Right. It's like the whole trip is worthless. The day or two days you spend at the amusement park with all the games and the rides and the puppets and the mascots and other people and whatever else is going to be completely ruined unless you buy that freaking cotton candy or that slushy or that whatever else it is.

Coach Natalie:

Well, how about the milestones, right? Got to get a smash cake when they turn one, right? They have to have there's got to be a taste of icing when they turn one.

Coach Bronson:

How many times do we see on Instagram or TikTok where people are videotaping their kids first taste of ice cream or cake or pizza or sugary, something like that? And it's like absolutely. It drives me crazy. It absolutely drives me crazy.

Coach Natalie:

Well, here in the lies, the rub I've heard this, too, that clients I don't want to deprive my children of these things. I don't want them to feel weird and left out when they go to parties and everybody else is eating.

Coach Bronson:

You're setting them up for conformity.

Coach Natalie:

Exactly. And you're setting them up to have a complex about food. The same **** you've been trying to heal yourself from. Disorder relationship with food, where you turn to food for every emotion based on.

Coach Bronson:

Everyone else's experience you're struggling with now.

Coach Natalie:

In your forty s and fifty s, you are now creating that same problem in your child that they are not going to be able to shed until maybe they're in their 50s or sixty s. Yeah.

Coach Bronson:

What you're telling guys this may be hard to hear when you say that you don't want your kids to be different by what they eat and the food you provide for them to eat. What you are teaching your child is that their health and care is less important than fitting in. Okay? You are telling your child that you are more concerned with what the other teachers and parents and kids think of you as a parent wow. Than your own kids health and safety. OK, think about that. What are you setting your kids up for?

Coach Natalie:

Let that sink in.

Coach Bronson:

Okay? Your kids are the most precious things you have in your life. Take care of them. Okay.

Coach Natalie:

That's powerful.

Coach Bronson:

Alright. We talk about all the different things that are going on in society.

Coach Natalie:

Here's the other thing. Your kids will learn to think for themselves.

Coach Bronson:

Oh my God.

Coach Natalie:

Give me that example.

Coach Bronson:

Absolutely.

Coach Natalie:

I had an amazing call with a client the other day and it just tugged at my heartstrings. And she was talking about how her daughter is very different from her in terms of what she wants to wear and all these things and how it can be really hard to let her daughter have her own style and develop her own style and do what she wants to do because it's so different than what she was raised with and what she would want. And she is boldly going where many parents do not go and allowing her daughter to develop her own identity and her own style and her own and what she said to me was so powerful, I have to say it here. She said, I would rather my daughter feel confident than feel pretty. I was just like, yes, you are the answer. You are the antidote to have the courage to not only let, but to teach your children how to be their own people. And you do that by setting the example, by being your own person and not conforming to the masses.

Coach Bronson:

Absolutely. So rolling right into that, not conforming into the masses. We just spent an hour talking about how do we do it, where is society at? What is the bias towards being unhealthy? Where is it coming from? All that kind of stuff. How does that affect us in our daily lives? Let's talk about how are we different? How do we maintain that identity as being different and being I have a word I want to look up and it's called antithetical. That's the word. I want you to be antithetical to the paradigms that currently exist in society today, directly opposed to what is going on in society today.

Coach Natalie:

Antithetical.

Coach Bronson:

Antithetical. You're going to see that word more often.

Coach Natalie:

I see that a lot.

Coach Bronson:

A lot. But it's just the idea that being different is bad. Get that out of your head. Because it's not even about being different. I want you to think about doing what's best for yourself. Similar to another talk that we had recently where we talked about selflove. And now, loving yourself is not just affirming yourself all the time. It's understanding your value and not allowing other people or external forces to determine what's best for you. Okay? So if you truly want to love yourself, then by definition, you ignore anybody who is not directly involved with your health. And guess what? That's just you.

Coach Natalie:

Yup. Yup. You're the only one making the decisions. This is a powerful thing to consider, is that evolutionarily, fitting in was safe. It kept us from danger. It was something that was hardwired. And to us, this desire to fit in, because if we were shunned, if we stood out from the pack, we were in danger of losing our lives from predators in the wild. Right. But today, the pendulum has swung to the extent that fitting in is death sentence. Signing up for sickness, illness, early death. So now to be able to be safe and healthy and successful, we actually have to take the risk of stepping outside the pack and standing out from the pack. So if your goal has been to fit in, first of all, I commend you with all the steps you're taking with the discomfort, because there's going to be a level of discomfort when you are doing something different. And I can say from my own journey every time that I have regressed and fallen off the wagon, so to speak, gone back to eating junk, I got very sick very quick within the first month or two. And after three months, it was like my health didn't want to be right back to where it was before. I embraced this lifestyle. Never took long for it to happen, but every time it happened, it was because I let it get in my head that I was different and wanting to fit in, letting that wanting to fit in and be like everybody else lead me back down the wrong path.

Coach Bronson:

We see it all time.

Coach Natalie:

Every single time I came back to this lifestyle, it was because I remembered that that is not what I want, that I don't want to be like everyone else. I don't want to be sick, chronically ill, unhappy, depressed, and going through life with blinders on. I want to stand out. I want to be different. I want to be my best self.

Coach Bronson:

Yeah. I actually had a client last week talking about him going to, I don't know, like a reunion or something like that. And just the idea, I don't know when it happened, when he scheduled the event or when he decided to go, whatever, but the minute he decided to go to this event, he resigned himself. He knew, I'm going to go and I'm going to completely go off plan the idea that he was going to go surround himself with people from past his past life and party his butt off for a weekend because that's just what they do. Right. He's going to have weeks to recover from one or two days of just binging drinking, eating, who knows what's going to happen.

Coach Natalie:

Yeah.

Coach Bronson:

Choosing to do that to himself and understanding that the identity that he's trying to create for himself does not have to change because of an event.

Coach Natalie:

Right?

Coach Bronson:

Or because of who you're around. And that's hard. And you talk about discomfort. The idea that in the pursuit of being different, because here's the deal, guys. We would love for you to listen to this podcast and just be okay with being different.

Coach Natalie:

Yeah.

Coach Bronson:

I want you to embrace it.

Coach Natalie:

Yes.

Coach Bronson:

Love it and live it. Embody it, embody it. So guess what? That's not easy.

Coach Natalie:

No.

Coach Bronson:

Because that's going to mean you have to let people go. There are people in your life who will not allow you or not want to. They don't have choice. But they're going to try to not allow you to be the best version of yourself.

Coach Natalie:

Oh, yeah, crab's in a barrel, right?

Coach Bronson:

They're going to pull you back down. So you may have to let people.

Coach Natalie:

Go when you decide to do something that's against the grain, that is good for you, that now allows you to create some sort of success in your life. And this applies to so much more than health and fitness. This applies to anything else. When you start getting successful financially, start getting successful in love in all these different areas of life, the people around you who don't have what you are gaining will feel some kind of way because it's a mirror for them about what they don't have, and it makes them feel bad. So they will try to pull you down or criticize or make fun or even make you feel left out or whatever. If you're getting that kind of response from people, it's probably because it's striking a nerve with them. It has nothing to do with you.

Coach Bronson:

Yeah. And we're not talking about ghosting people. We're not talking about being rude about the process. But just understand that letting somebody go in your life can be as simple as having a conversation saying, look, this is where I'm going, and I would love for you to let me make these changes without trying to influence me, respect my decisions, and please don't say these things or do these things. I'm trying to improve X, Y, or Z and give them a choice. There may be times where, you know what, there's somebody who you just don't return any text messages back from.

Coach Natalie:

You spend less and less time.

Coach Bronson:

You start spending less and less time then. And it might even be the person individually, but it may be, you know what? I only hang out with these people on Sundays when I go watch the game at the bar. Oh, my gosh, maybe I don't need to go to the bar and watch the game anymore. Maybe I can watch the game from home.

Coach Natalie:

Okay, so I have a statement that maybe may need to prepare yourself for. And then I have an exercise you can do, a practice you can do to help with this. Okay? So first, if there is someone in your life or multiple people in your life that you think that it makes you worried or scared to have a conversation with, like, that likelihood just said to sit down and communicate with them about what your goals are and what you need from them, the needs that you have to feel respected. If you fear having that conversation with that person, here it comes. That person does not need to be in your life.

Coach Bronson:

It's already not a good relationship.

Coach Natalie:

You should be able to express what you need from another person. It's basic human decency, a level of respect. And if you're afraid to have that conversation with that person, that means deep down inside, you already know that person doesn't respect you or would not respect your wishes. Why would you want to associate with a person who doesn't have any respect for you?

Coach Bronson:

Yeah, I totally get it.

Coach Natalie:

Or wouldn't respect your wishes. And this is really tough because I know for some people that's your spouse yeah.

Coach Bronson:

And if it is your spouse, there's some work that you have to acknowledge that needs to be done. We talk about awareness all the time, and this is something. This is something. Okay. All right. In a relationship, your ability to confront challenges and the strength of your relationship is only tested when you're trying to change the status quo. If you are not ever changing, you may never know there's a problem.

Coach Natalie:

You're probably enabling one another.

Coach Bronson:

You're probably enabling one another. You're probably not communicating very well. You're probably not being honest with each other about what you each need from each other. There's a lot of unmet needs. Okay. Too many times too many times, relationships fail because at least one party thinks everything's fine.

Coach Natalie:

There are assumptions being made. Yeah.

Coach Bronson:

And there's no communication.

Coach Natalie:

Yeah.

Coach Bronson:

And things aren't fine until you make a change, which was what's happening if you're in a relationship right now and you're the one in the relationship and you're like, I'm not happy with my life. I want to make a change. I want to improve my physical freedom. I want to improve my health. I want to improve my confidence, whatever it may be. I want to just feel better, not be in pain all the time.

Coach Natalie:

Yeah.

Coach Bronson:

There are changes that you're going to have to make in your life that are going to affect your spouse.

Coach Natalie:

Yes.

Coach Bronson:

You need to be able to communicate with that person about those changes and how it's going to affect them. What are the things here's the deal. What are the things that you need from them, and what are the things that they need from you in order to make these changes work between the both of you? And if you have kids, how does it affect the kids? And what can you guys do together to make it work for the kids? Okay. This is a mistake that I have seen people make. I'm making changes to make myself better. You need to support me, and then that's the end of the conversation. Well, if you're making a change and you're requiring your spouse to make a change, then guess what? He or she needs something from you too. It's a two way street. You can't say I'm changing and then expect them to do all of the adjustments. Just adjust to what you're doing. You have to find a way to make it as simple as approachable and accessible and least disruptive as possible for both, for everybody involved, if you're in relationship and you have a family. So just something think about ultimately.

Coach Natalie:

Okay? And here's the exercise. This is a good tie in for the exercise I want to give you. A few years back, it was a Tim Ferriss. So Tim Ferriss wrote The Four Hour Work Week. He's got massive podcasts. If you haven't heard of Tim Ferriss, I don't know where you've been, but I learned this from him. It was something that he does every New year's. And it was a New Year's practice I did. It was back in 2018. And I wrote a list of everything over the past year. And I went through my calendar to remind myself where I was and what I was doing in each month, each week of the year. This is what he recommended. Wrote down all of the things. I had a list of all of the things that brought me good energy, made me feel the most amazing, just all the things that were serving me all the good right, all the good energy stuff in the year. And then I had a list of all of the negatives, all of the things that brought me down, made me feel my worst. And these lists included people. So as this relates to the social circle part of this conversation, you could do this list with just the people who brought you all the good things, the joy, the energy, the positivity, and all the people who brought you into your most negative place throughout the year. You can do this with things, with people, with experiences, all of that. You circle like the top five in each column, and then you make a concerted effort in the new year to spend more time on the things and the people that brought you the most joy, the most positive energy, and cut down on the time or completely cut out the things that were most negative to you in that year. Now, here's the caveat. If those people on the negative list were the people closest to you, we're talking your parent, your spouse, your child, your maybe a sibling, the people you live with. I would say first and foremost, if it's somebody that you live with and you spend a lot of time with that person, there is going to need to be some work on the communication side, because you can't just cut this person out of your life just like that. If it's an associate, if it's a friend. If it's someone you don't see as often, you're not forced to be around all the time. That's not a partner in your life. You could just make the decision. I made a decision in 2018, and there's somebody that was on that list and I haven't spoken to since. And it's powerful when you recognize that that person has never reached out to me in the five years since then. So I don't think that I was missing anything.

Coach Bronson:

Right, exactly.

Coach Natalie:

But it was a person who, when I spent time with that person, I was doing unhealthy behaviors, and it just made me realize that every time I'm in that social environment, it is taking away from me, living my best life, being my best self, feeling my best, and then it's taking me days to recover. So very much like the gentleman you were talking about who went into that environment. So you really have to ask yourself, you have to weigh these decisions. These are not light decisions to make. Just like if you're completely miserable in your job, you have to ask yourself, well, am I willing to stay in this miserable situation and try to make myself happier within it? What can I do within it to improve it? Or is it so to the point where there's nothing that can be done to improve it and I need to leave?

Coach Bronson:

Yeah. So embracing your identity means change. Accepting change, embracing your identity means all of the I mean, it's crazy. The coral area we talk about just the process of changing, improving yourself has all of these same things, because it's not really just the process of improvement. It's the process of becoming who you want to become.

Coach Natalie:

Yes.

Coach Bronson:

That's really what it is. So if you want all of these things that you say you want, we talk about defining your why, aligning with your values, making sure that the choices you make actually align with who you are and what you want to be, what you believe in, what your beliefs about the world and life are. All of these things. There's some level that's not living that you need to change those things so that you're now aligned and moving in that direction. And that's not easy, guys. We understand that it's not easy. We've been there. I've been the 70 pound overweight, out of shape, pizza eating, pad Thai, eating, French fry, eating Boston cream donut, eating that guy. I mean, I've been there. It's not easy to change, and it takes time.

Coach Natalie:

I guess the number one advice I would give to get the ball rolling is to face the pain. I think we talked about this in a previous podcast episode. But if you don't recognize how what you're doing right now is hurting you and how it's keeping you from being who you want to be, then you won't be motivated to change.

Coach Bronson:

Right.

Coach Natalie:

Because there's two motivations.

Coach Bronson:

Feel the pain.

Coach Natalie:

One is the pursuit of pleasure. And the other is the avoidance of pain.

Coach Bronson:

And the avoidance of pain is often more powerful.

Coach Natalie:

More powerful. Studies have shown it's a stronger motivator.

Coach Bronson:

And guys, your perception is everything. If you perceive yourself to be different and that's a bad thing, you will avoid being that.

Coach Natalie:

So you'll avoid that.

Coach Bronson:

I'm going to geek out again. Another analogy. Okay. We're watching the show right now on Netflix called The Imperfects. It's so cheesy, but we can't stop watching it. It's about a group of teenager, not even teenagers, group of young adults who get powers because of some stem cell thing. Whatever they get special scientists experimented and the current arc is them making the change. They have identified these abilities. One of them turns into like a werewolf, another one got like they got all these problems and it's completely destroyed their lives. But the reason it's destroyed their lives is because of their perception about the change.

Coach Natalie:

They think they're monsters.

Coach Bronson:

They call themselves monsters. They look at themselves as being not human and they're looking at all the.

Coach Natalie:

Reasons they're interrupting their life.

Coach Bronson:

They're looking at all the negative about the whole process. Now the current arc of the show is they're now starting to realize, wait a second, we have powers. We can do really cool stuff.

Coach Natalie:

And embracing the power allows them to control it.

Coach Bronson:

There it is.

Coach Natalie:

And use it.

Coach Bronson:

There it is.

Coach Natalie:

And now they can use it for good things.

Coach Bronson:

Yes. Or bad things. But they could choose.

Coach Natalie:

You know what the quote that was so powerful from the other episode we were watching was? It was something like your DNA or your cells don't make you make your monsters.

Coach Bronson:

Your actions do.

Coach Natalie:

Your actions do.

Coach Bronson:

Yeah.

Coach Natalie:

So they could choose to be monsters or they could choose to be superheroes.

Coach Bronson:

Exactly. And that's why this analogy is fantastic. We take it right back to the beginning, right? Your perception on where you fit in society can make you a monster. It can make you a hero. Which one do you want to be?

Coach Natalie:

Be your own superhero.

Coach Bronson:

Hope that was helpful guys. Definitely want to hear from you. You had something you wanted to ask everybody?

Coach Natalie:

Oh yes. So if there are specific things related to this topic that you're struggling with, if you are struggling with the social aspect fitting in specific situations, share them with us and we'll do another episode on this and give you some really specific practical tips that you can use in those situations to overcome to be the superhero in that particular instance.

Coach Bronson:

If you have any ideas, let us know and then any other topics as well. Is there anything you guys are interested in hearing us talk about or just want to know our opinions on stuff? Maybe one of these days we should do like a grab all like just a general Q and A and just have a bunch of different topics we can collect like, ten or 15 or 20 different things. People are asking, send us anything that.

Coach Natalie:

You'Re seeing out there in the space, and it's confusing you, and you want to hear more about it.

Coach Bronson:

We'll do a QA. I'm getting ambitious. I'm wondering if we can set up a camera in here and do, like, a live with the two of us that way.

Coach Natalie:

Yeah, I'm down.

Coach Bronson:

Stay in touch, guys. You know where to get a hold of us. The keto bikini pro for Coach Nat and what is mine? Coach and underscore keto and Instagram, I do have to be complicated because I'm a complicated kind of guy.

Coach Natalie:

Ultimate Ketogenic fitness on YouTube and everywhere else.

Coach Bronson:

Everywhere else? Is there every instagram different. Right?

Coach Natalie:

Well, because it's you.

Coach Bronson:

Right? It's my Instagram page. All right, guys, thank you very much for listening, and we'll see you guys next time. In the meantime, eat, live, sleep, and repeat. Take it easy.